Desi Farms, a Pune-based direct-to-consumer India firm, has bought the historic dairy company Suruchi Dairy for a stupendous INR 130 cr, marking a watershed moment in the D2C food and drinks sector. As the 8yearold D2C brand makes a daring leap to own the organized dairy environment, this strategic acquisition is causing waves throughout the Indian D2C Updates space.
Desi Farms finished purchasing a 51% share in Suruchi Dairy in June 2025, according to founder and CEO Sunil Shahi, with the remaining 49% interest scheduled to be acquired next month. Emphasizing the financial maturity and assurance the brand commands in India’s rapidly growing D2C environment, the whole acquisition is an all-cash transaction.
Desi Farms’ D2C Growth Story: From Farm Fresh to Industry Force
Started with the goal of providing Indian homes with farmfresh, clean, and unadulterated dairy, Desi Farms is among the most successful D2C brands India has seen in recent years. With its ethical sourcing, inhouse processing, and cold chain logistics, the brand has developed a dedicated consumer base beyond Western India among informed customers.
Desi Farms is not only increasing its production capacity and distribution reach with this acquisition, but also positioning itself as a consolidator in the fragmented dairy market—a rare move in the D2C sector India scene where most startups prefer to stay assetlight.
As part of its continuous D2C fundraising rounds, the business is gathering about INR 100 Cr from a network of family offices and angel investors to help to finance the transaction. Supporting both acquisition execution and future growth, the funding will help to fit the present D2C market trends 2025 in which profit-driven scaleups are preferred over cash-burning development strategies.
Why This Acquisition Matters to the D2C Sector
In the general D2C sector news, this is among the biggest D2C acquisitions 2025 in the food sector. It also emphasizes a growing trend whereby VCbacked D2C companies are increasingly buying established participants to boost supply chain innovation, lower cost pressures, and control more of the value chain.
Desi Farms’ allcash acquisition of a 28yearold dairy brand is a bold declaration of intent in the D2C brand building stories classification. Combining Suruchi’s legacy infrastructure with Desi Farms’ technology-enabled D2C efforts bridges the gap between the old and new. Especially in Tier I and Tier II regions where Desi Farms is aggressively growing, this marriage should greatly speed up D2C revenue growth.
Acquisition gives Desi Farms immediate backend firepower and a consumer trust benefit—two items usually hard-won in India’s D2C consumer behavior environment—as it progresses toward more D2C expansion strategy including launches in value-added dairy (yogurts, cheese, probiotic drinks).
What is upcoming?
Desi Farms might soon be among the top funded D2C food sector brands with an eye set on scaling in FY26. All eyes will be on how Suruchi integrates as industry observers track using the D2C brand acquisition tracker India, particularly with growing D2C IPO news speculation around high-growth, profit-earning businesses.
For now, this is one of the most important developments in India’s daily intake of D2C news and a sign of what is conceivable when newage D2C companies combine legacy scale with digital accuracy.
