HealthKart, India’s nutrition and wellness platform, has entered the international retail market with the launch of its first offline stores in Dubai, marking the company’s global retail debut and a significant milestone in its international expansion strategy.
The move strengthens HealthKart’s omnichannel growth journey by taking its portfolio of Made-in-India nutrition and wellness brands to global consumers through a dedicated physical retail presence.
According to the company, Dubai was selected as its first international market because of its mature sports nutrition industry, established offline retail ecosystem, and large Indian diaspora. The UAE operations will also serve as a testing ground for HealthKart’s broader international retail strategy before expanding into other GCC markets.
The new stores offer a comprehensive range of sports nutrition products, health supplements, and wellness foods, alongside expert nutrition consultations designed to help customers make personalised fitness and wellness decisions.
The outlets feature HealthKart’s flagship in-house brands, including MuscleBlaze, HK Vitals, TrueBasics, and Gritzo, complemented by a curated portfolio of international nutrition brands sourced through authorised distributors in Dubai.
According to Manish Mangotra, Senior Vice President – Offline at Bright LifeCare, HealthKart’s parent company, the launch represents an important milestone in the company’s journey to build trusted nutrition brands for consumers worldwide. He added that Dubai provides the ideal environment to validate HealthKart’s international retail model while creating a pathway for taking Indian nutrition brands to more global markets.
Initially, the company will focus on strengthening its operations in Dubai before evaluating expansion into additional GCC countries. Insights gained from the UAE business will help shape HealthKart’s future international retail strategy.
The overseas expansion builds on HealthKart’s strong omnichannel presence in India, where the company has established itself as a leading player in the nutrition and wellness category through a combination of digital commerce and offline retail.
By entering Dubai, HealthKart is extending its brand reach beyond India while strengthening its position in the global nutrition market. The launch reflects the company’s long-term strategy of combining retail expansion, expert-led wellness experiences, and its portfolio of Indian nutrition brands to serve a growing international consumer base.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
