Pep Technologies Narrows Losses by 81% as Hyphen Emerges as Key D2C Growth Engine
Pep Technologies, the parent company of mCaffeine and Hyphen, reported a notable financial improvement in FY25, combining steady growth in direct-to-consumer (D2C) revenue with an...
Cult.fit Raises Rs 440 Cr from Temasek, Strengthens D2C Growth Ahead of IPO
Cult.fit has secured Rs 440 crore ($47 million) from Temasek, reinforcing its status as one of the rapidly growing direct-to-consumer (D2C) brands in India. This...
Wellbeing Nutrition Bets on Celebrity-Led Growth, Signs Malavika Mohanan
Wellbeing Nutrition has appointed actor Malavika Mohanan as its brand ambassador as part of a strategic initiative to enter the rapidly expanding ingestible skincare market...
Chai Point Reports Strong FY25 Growth, Strengthening Its Omnichannel D2C Beverage Play in India
Omnichannel beverage brand Chai Point reported a 12% increase in revenue, reaching ₹234.7 crore in FY25, up from ₹209 crore in FY24. This growth reflects...
Anveshan Eyes ₹200 Cr Raise at 2.3X Valuation Jump, Strengthening India’s Fast-Growing D2C Food Ecosystem
Anveshan, a health-focused food brand, is in advanced discussions to raise ₹150–200 crore, indicating notable progress in D2C funding and reinforcing investor interest in India’s...
Mave Health Raises $2.1M to Scale Neurotech Innovation and Build a Breakthrough D2C Wellness Brand
Neurotechnology startup Mave Health has secured $2.1 million (approximately ₹18 crore) in a seed funding round led by Blume Ventures, with additional investment from Inuka...
L’Oréal Eyes Innovist Acquisition to Double Down on India’s Booming D2C Beauty Ecosystem
Global beauty company L’Oréal is reported to be in advanced discussions to acquire a majority stake in Innovist, the parent company of several fast-growing direct-to-consumer...
Pinq Polka Raises ₹4 Cr from IPV as D2C Innerwear Brand Clocks 19X Growth and Scales in India’s Booming Intimate Wear Market
Innerwear and shapewear brand Pinq Polka has secured ₹4 crore in a Pre-Series A funding round led by Inflection Point Ventures (IPV). This investment marks...
Sirona Enters Menopause Care Segment, Expanding D2C Wellness Portfolio in India’s Underserved Market
Women’s wellness brand Sirona has introduced a dedicated menopause care range, marking a notable development in its expansion within the direct-to-consumer (D2C) wellness and personal...
Kraus Jeans Targets 20 New Stores in 2026, Expands D2C Fashion Play with Footwear Entry
Women’s apparel brand Kraus Jeans is advancing its growth strategy by planning to open 20 new exclusive brand outlets (EBOs) in 2026 and preparing to...









