Plum Doubles Down on Omnichannel Strategy as India’s Premium Beauty Market Accelerates
D2C beauty brand Plum is strengthening its omnichannel strategy as India’s premium beauty market continues to evolve, with consumers increasingly moving seamlessly between digital and...
boAt Partners with Legacy to Strengthen India’s Next Generation of Hip-Hop Creators
Leading D2C audio and wearables brand boAt has partnered with Legacy, a community-led platform dedicated to discovering and supporting emerging hip-hop artists across India. The...
Mithai Brand Khoya Gets Majority Investment from Atelier Expressions strengthening its position in the premium handcrafted sweets and gifting category.
Premium D2C mithai brand Khoya is entering a new phase of growth after Atelier Expressions, the premium lifestyle platform of TVS VENU, signed an agreement...
E3 Electric.Ai Raises ₹100 Crore to Accelerate AI-Powered Electric Scooter Launch
Electric mobility startup E3 Electric.Ai has raised ₹100 crore (approximately $10.4 million) in a Series A funding round led by BluVenture Holdings, with participation from...
Category Decode: Who’s Building India’s New-Age Pet Care Market? 🐶
India’s pet care market is no longer just about pet food. Driven by rising pet ownership, premiumisation and changing consumer behaviour, a new generation of...
The Hazelnut Factory Expands Across Tier II India, Targets ₹225 Crore ARR with Multi-Format Growth Strategy
The Hazelnut Factory (THF) is accelerating its expansion across India’s fast-growing Tier II and Tier III markets while simultaneously launching premium café concepts in metro...
Asaya Crosses 15 Lakh Customers as Science-Led Skincare Brand Accelerates 5X Growth
Bengaluru-based D2C skincare brand Asaya has crossed the 15 lakh customer milestone after delivering 5X revenue growth over the past year, underscoring the rising demand...
Ishant Sharma and Yuzvendra Chahal Launch AQUON to Tap India’s Fast-Growing Hydration Market
Indian cricketers Ishant Sharma and Yuzvendra Chahal have entered India’s rapidly expanding health and wellness sector with the launch of AQUON, a hydration-focused D2C brand...
Naturis Cosmetics Raises ₹33.74 Crore to Power India’s Fast-Growing D2C Beauty Ecosystem
Naturis Cosmetics, a contract manufacturing partner behind several of India’s leading D2C beauty and personal care brands, has raised ₹33.74 crore in its first institutional...
BUILT Raises $2 Million to Scale India’s Natural Movement Footwear Category
D2C footwear startup BUILT has raised $2 million (approximately ₹17 crore) in a pre-seed funding round led by Singapore-based Tanglin Venture Partners, as it looks...





