Riding the Korean cultural wave among Gen Z and millennials, Bengaluru-based D2C food and beverage brand Boba Bhai has rapidly scaled across India. Launched in 2023 by food-tech veteran Dhruv Kohli, the direct-to-consumer (D2C) startup is redefining Korean-style QSR for Indian palates, growing to 60+ outlets in just 18 months. As one of the fastest-growing D2C brands in India, Boba Bhai blends Korean street food with a desi twist, serving over 1 lakh orders monthly.
Backed by ₹12 crore in D2C funding rounds from Subtrac Capital and Global Growth Capital, the brand’s growth has been led by a delivery-first D2C business model, followed by strategic expansion into physical QSRs. Its menu of 40+ SKUs — from Gochujang Paneer Burgers to bubble teas in 45+ flavours — is tailored for Indian tastes, earning strong consumer loyalty. Over 55% of revenue comes from beverages alone.
The D2C food and beverage brand has also forayed into quick commerce D2C with its ready-to-drink canned bubble tea, now live across Swiggy Instamart, Blinkit, and Zepto in 70+ cities. It’s expected to contribute 40% of total revenue by FY26. With a 4,000 sq. ft. manufacturing facility in Bengaluru and another one underway, the brand is preparing for pan-India omnichannel D2C strategy scale-up.
In FY25, Boba Bhai reported ₹30 crore in revenue and now eyes ₹100 crore in FY26, reflecting significant D2C revenue growth. With rising demand in Tier II cities, agile R&D, and tech-enabled kitchens, the brand exemplifies what’s working in India’s D2C ecosystem today. As global flavours become local favourites, Boba Bhai is not just riding a trend — it’s building a sustainable D2C brand in India’s F&B space.