A new disruptive is making waves in the rapidly changing D2C scene in India: Engineered especially for India 2.1, the 300 million underprivileged customers transforming directtoconsumer India, DealBuddy is a gamified ecommerce platform. Unlike conventional markets, DealBuddy gives customers a chance to win goods for as little as 1 paise, therefore integrating entertainment with business.
Designed for India: A D2C Business Model
D2C companies India have for years concentrated on “India 1″—the urban, digitally savvy 140 million consumers. Indian D2C updates, however, point to a major move toward the aspirational “India 2,” where affordability, enthusiasm, and gameification define purchase decisions. Leveraging this trend, DealBuddy, cofounded by Basil Nalakath, Adhnan Rasheed, and Basim Nalakath, is fusing the excitement of gaming with the valuedriven approach of ecommerce.
The platform presents a special bidding method in which consumers fight for goods—from smartphones and smartwatches to scents—but the lowest distinctive bid rather than the highest offer wins the item. This creative method targets the gaming mindset of India 2.1, in which more than 650 million players already use apps like Dream11 and Ludo King.
Growth in the D2C Business News
DealBuddy has amassed more than 25,000 active users within only one month of debut, with virtually no consumer acquisition expenses —an amazing accomplishment in India’s cutthroat D2C business landscape. The platform also includes a builtin Yard Sale, where users can resell products within the app community, therefore generating a self-sustaining ecology.
According to Basil Nalakath, CEO of DealBuddy, “Traditional e-commerce is constructed for India 1 but India 2.1 requires excitement, engagement, and a sense of winning—not just transactions. DealBuddy is meant to make internet buying seem like fun.”
An entry point for India’s D2C companies
For the most recent D2C companies and VC-funded D2C brands, DealBuddy provides a reasonably priced platform to connect with a new wave of clients. “Brands are seeing escalating CACs while trying to reach India 2.1; we have already teamed with several D2C fashion and lifestyle and D2C personal care companies to assist them interact with this expanding consumer base in ways conventional ecommerce cannot,” says Cofounder & COO Adhnan Rasheed.
DealBuddy is ready to be a center for quickestgrowing D2C companies seeking to reach untapped markets given the increasing number of D2C product launches and partnerships. Its omnichannel D2C plan combines affordability with gamification to guarantee a highretention consumer base.
Bharat Commerce’s Future
As D2C market trends 2025 highlight the convergence of gaming, social media, and shopping, DealBuddy’s model could redefine how directtoconsumer business India operates. The brand is turning online shopping into an everyday activity by creating “daily minifestivals” instead of relying entirely on big shopping events.
D2C expansion strategies, cooperation with more highly supported D2C companies, and investigation of D2C supply chain innovation to satisfy a wider array of product categories define the following phase for DealBuddy. DealBuddy is positioned as one of the best performing D2C brands FY25 with its fast early traction, and its D2C brand building stories could inspire a fresh wave of gamified business.