SuperYou, the Indian brand supported by Ranveer Singh and Nikunj Biyani, is moving into functional fitness with the launch of SuperYou Pro. The company, known for its protein wafers and multigrain chips, now intends to change the wellness market with a protein powder using bio-fermented yeast technology.
This launch is a move, as SuperYou grows from food and drinks into the wellness and sports nutrition area. The brand plans to gain 10% of the protein supplements market in FY25, using its presence across retail and online platforms.
Innovation for Wellness
SuperYou Pro uses bio-fermentation, offering vegan, gut-friendly nutrition with good absorption. With 24–27g of protein per serving, it contains all nine amino acids and is allergen-free. It matches whey protein in quality while being plant-based.
Nikunj Biyani, Co-founder of SuperYou, said, “We wanted a product that delivers nutrition, tastes great, and performs well. SuperYou Pro does just that.”
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Ranveer Singh’s involvement strengthens the brand’s appeal. Singh shared, “SuperYou Pro is a mix: plant-based protein and the performance of whey.”
The product has quality verification and is made in certified facilities. It is non-GMO, soy-free, whey-free, and gluten-free.
Strategy and Market Reach
SuperYou’s strategy includes a retail push, with availability on Amazon, Flipkart, Blinkit, Zepto, Instamart, and in stores like Wellness Forever and 7-Eleven. This positions SuperYou as one of the brands in India’s wellness sector.
With the protein supplements market growing, SuperYou combines innovation, branding, and distribution.
Positioning for Growth
As brands compete for attention, SuperYou’s entry into functional fitness may set the stage for funding or IPO in the future. The brand’s ability to expand beyond snacking shows its agility.
By aligning product innovation with behavior, and using influencer marketing with Ranveer Singh, SuperYou is building a brand that caters to both lifestyle and performance audiences.
In a market focused on scaling and funding, SuperYou Pro is a product launch that could change standards by taste, quality, and innovation for consumers in India.
