Lucira Jewelry, a high-end jewelry brand, secured $5.5 million in seed funding. Blume Ventures and Spring Marketing Capital led the round, with SiriusOne Capital Fund and angel investors also participating.
The angel investors include founders from D2C brands such as Dot & Key, Livspace, Snitch, and Bewakoof.com, showing confidence in the D2C market in India.
Lucira plans to use the funding to grow its D2C reach across India. By fiscal year 2026, the business intends to introduce four flagship stores, improve the digital shopping experience, and put money into personalization using technology. This mirrors the change in India’s direct-to-consumer market, with jewelry becoming more about emotion and design rather than only an investment.
Co-founder Rupesh Jain noted that Indian consumers want authenticity, design, and brand trust. He said that the company wants to establish Lucira as India’s most reliable design-focused, high-end jewelry brand. The brand’s goal aligns with the increasing recognition of premium D2C brands in India that are attracting customers through creative designs and emotional stories.
Cumulative Ventures was the advisor for the transaction, and Novolex served as Lucira Jewelry’s legal advisor. Industry observers following D2C funding rounds and VC-backed D2C brands will note that this round indicates investors are still interested in unique consumer brands in the D2C fashion and lifestyle area.
Lucira’s business benefits from the increasing D2C consumer behavior in India, where millennials and Gen Z prefer personalized luxury experiences. Lucira blends omnichannel D2C strategies with a strong digital presence by focusing on personalization via technology and building flagship retail locations; this guarantees smooth customer interaction across online and offline channels.
From an investor’s view, this funding confirms the rising potential in premium D2C brands in areas other than beauty and personal care. Jewelry, which has traditionally been a fragmented market, is being disrupted by D2C businesses such as Lucira, which target design-oriented consumers. This aligns with D2C market trends, where investors are supporting growth driven by innovation rather than just price.
Lucira will use the capital to grow responsibly, improve its brand image, and differentiate itself in the crowded jewelry market. While direct-to-consumer startup IPO trackers have shown how fast-growing consumer brands eventually aim for public markets, Lucira is now focused on building customer trust and loyalty before considering larger IPOs in the future.
As India’s D2C business develops, Lucira Jewelry is a part of the new movement of design-focused D2C fashion and lifestyle brands that are changing how modern Indian consumers view jewelry. Lucira is set to succeed as a top D2C brand because of its investor support, clear growth plans, and dedication to authenticity.
