India’s direct-to-consumer (D2C) ecosystem continues its rapid evolution, and Wakefit Innovations has emerged as one of the most significant D2C startup news stories of 2025. The home and sleep solutions brand has secured approval from the Securities and Exchange Board of India (SEBI) to launch its Initial Public Offering (IPO) — a major milestone for the D2C industry in India. This development not only reflects investor confidence in D2C brands India but also reinforces the momentum of VC-backed D2C brands seeking to scale through public markets.
Wakefit’s IPO comprises a fresh equity issue worth ₹468.2 crore and an offer for sale (OFS) of 5.84 crore shares by promoters and early investors. Among those partially offloading their stakes are co-founders Ankit Garg and Chaitanya Ramalingegowda, alongside prominent investors like Peak XV, Verlinvest, Investcorp, Redwood Trust, SAI Global, and Paramark. Ahead of the IPO, Wakefit allotted around 2.6 million shares to the co-founders through a rights issue, and Elevation Capital acquired 2.03 lakh shares from employees at ₹1,600 per share — further signaling the strong investor interest in the company’s D2C business model India.
Founded in 2016, Wakefit has been one of India’s fastest-growing D2C brands, redefining the home and sleep category through a direct-to-consumer approach. Its extensive product portfolio — from mattresses and pillows to furniture and home improvement products — showcases the power of D2C retail vs ecommerce in a market where convenience, trust, and product innovation drive consumer choices. Wakefit’s omnichannel D2C strategy, with both online and offline presence, has made it a benchmark in the D2C ecosystem India for operational efficiency and consumer loyalty.
The company plans to use the fresh issue proceeds from its IPO to expand its retail footprint, fund new store openings, strengthen its marketing efforts, purchase equipment, and meet general corporate needs. Lead managers for the IPO include Axis Capital, IIFL Capital, and Nomura, with plans to list on both the NSE and BSE. This move positions Wakefit as one of the top funded D2C brands making the transition from private to public markets — joining a growing list of D2C IPO news headlines that include upcoming public listings from Lenskart, boAt, Capillary Technologies, Groww, and Pine Labs.
In the first nine months of FY25, Wakefit reported ₹971 crore in revenue and a marginal net loss of ₹9 crore, reflecting strong operational growth and sustainable scaling. This performance underlines how D2C funding rounds and investor-backed expansions are transforming traditional industries into agile, consumer-first businesses. As the D2C industry news cycle in India increasingly highlights IPOs, acquisitions, and new funding rounds, Wakefit’s listing marks a defining moment in the narrative of D2C brands scaling in 2025.
With SEBI’s approval, Wakefit joins the ranks of premium D2C brands India that are setting benchmarks for valuation, governance, and growth in the direct-to-consumer space. This development reinforces that India’s D2C market trends in 2025 are moving beyond startup funding towards sustainable, long-term business models — making Wakefit a standout story in the daily digest of D2C news India
