The design-led home and living brand is expanding beyond lighting as it strengthens distribution, physical experiences and its wider lifestyle portfolio.
Entrepreneur and investor Aman Gupta has invested in design-led home and living brand FIG Living through his investment firm SailThru Ventures. The investment also continues Gupta’s association with FIG Living founder Sushant Sharma, who previously worked with Gupta at boAt.
Founded in 2025, FIG Living initially entered the market with lighting products, including table lamps, portable lamps, pendant lights, wall lights and floor lamps. The company has since expanded its portfolio into side tables, accent furniture and tabletop products as it builds a broader home and lifestyle platform.
FIG Living currently has an annual revenue run rate of around ₹12 crore and serves more than 40,000 consumers. The brand is growing at approximately 20% quarter-on-quarter and is targeting an annual revenue run rate of ₹18 crore after the upcoming festive season.
A key part of FIG Living’s proposition is its focus on in-house product development. The company has secured more than 36 design patents and is building its portfolio around differentiated designs for contemporary homes.
Around 80% of FIG Living’s products use knock-down and DIY formats. This allows consumers to assemble products at home while helping the company reduce transportation costs and complexity. The model also supports the brand’s ability to manage the movement of furniture and home products more efficiently.
With the latest investment, FIG Living plans to expand its distribution network and strengthen physical brand experiences. The company also intends to add more consumer touchpoints, allowing customers to discover and experience its products across a wider network.
The brand is additionally exploring global design partnerships and collaborations as it looks to broaden its product and design capabilities.
Manufacturing remains rooted in India, with FIG Living producing its products through an affiliated facility in Greater Noida. This manufacturing setup supports the company’s ability to develop and scale its portfolio as it moves into additional home and lifestyle categories.
The expansion beyond lighting marks an important step in FIG Living’s broader positioning. By combining lighting with furniture and tabletop products, the company is building a wider assortment around home and lifestyle needs rather than remaining focused on a single product category.
With ₹12 crore in current annual revenue run rate, more than 40,000 consumers and 20% quarter-on-quarter growth, FIG Living is entering its next phase with a focus on distribution, physical experiences, product expansion and design-led innovation. Aman Gupta’s investment adds another layer to the brand’s growth journey as it works toward its ₹18 crore revenue run-rate target following the festive season.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
