Bengaluru-based athleisure brand BlissClub has secured ₹160 crore in a fresh funding round led by Singularity AMC, marking another milestone in the company’s growth journey as it expands beyond women’s activewear into a broader lifestyle and athleisure brand.
The funding round also saw continued participation from existing investors Elevation Capital and Eight Roads Ventures, while founder Minu Margaret and her husband, Meesho co-founder Vidit Aatrey, invested personal capital alongside institutional investors, reflecting long-term confidence in the company’s future.
The fresh capital will be deployed to expand into new product categories, strengthen product development, accelerate offline retail expansion, and invest in technology that supports BlissClub’s direct-to-consumer (D2C) business.
Founded in 2020 as a women’s activewear brand, BlissClub has steadily evolved into a broader athleisure company. Earlier this year, it entered the menswear segment and is now preparing to launch its denim category, which the company describes as one of its biggest product bets after more than three years of development.
The brand continues to maintain a strong digital-first approach. Today, 80–85% of its revenue comes from online channels, with nearly 80% of online sales generated through its own website and mobile application, reinforcing the importance of its D2C ecosystem. Marketplaces contribute the remaining online sales, while offline retail currently accounts for around 15% of total revenue.
As part of its next phase of growth, BlissClub plans to deepen its presence across India’s leading metro and Tier I cities through a measured retail expansion strategy. Rather than expanding aggressively into new markets, the company intends to strengthen its footprint in cities where it already operates, including Bengaluru, Delhi, Mumbai, Hyderabad, and Pune.
Alongside retail growth, the company continues to prioritise product innovation as its key competitive advantage. BlissClub has invested heavily in developing proprietary fabrics and working directly with manufacturing mills, giving it greater control over quality, innovation, and production costs while driving higher customer retention through a product-first strategy.
BlissClub also expects to close FY26 with around ₹200 crore in net revenue while reducing losses to the low single digits, bringing the business close to breakeven. Backed by strong year-on-year growth and continued investments in technology, retail, and category expansion, the company is positioning itself for its next phase of sustainable omnichannel growth in India’s rapidly evolving athleisure market.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
