In FY2020-21, the Odd Giraffe Lifestyle Pvt. Ltd.-run brand earned more than ₹1 crore in revenue. In the 21st century of fast evolving phones, with most GenZs writing messages and even studying electronically, a start-up is chasing paper. Through their journals, sold under the brand Odd Giraffe, Karan Joshi with his sibling and co-founder Sanil …
In beauty and personal care category, brands have figured out that tapping multi-brand stores is the way forward, according to an expert from the industry. But while physical stores might be a way for a brand to retain consumers, online marketplace could lead to brand discovery by new users, according to Mohit Yadav, co-founder, Minimalist. …
Started in 2021, the firm is currently selling Delish Up, an automatic cooking device, which chops, sautés and cooks’ dishes without you breaking a sweat. The food processor-resembling device, which uses a patented heating technology, has sold 250-300 units since January, majorly through referrals. Unlike me, majority of my acquaintance and friends, are pretty cooking …