Originally founded by Ankur Daga, an Indian-origin entrepreneur, Angara is a US-based fine jewelry D2C brand that is making a high impact back to its origins. With a daring aim of earning ₹1,000 crore in Indian revenue by 2030, the brand is poised to open its first physical store in India by 2026. Known for leading lab-grown gemstone jewelry and customization-first retail, Angara is becoming among the top worldwide D2C businesses entering India with a premium positioning.
The founder believes India will be their biggest market even if Angara has already made waves across the US, Canada, Australia, and regions of Asia. Ankur Daga, who combines a powerful legacy in the jewelry industry with a worldwide D2C attitude, notes that the level of effort and focus we are putting into India is equal to all our other worldwide expansions combined.
Angara’s inventory is now based in four basic categories: rings, earrings, pendants, and bracelets. Rings account for almost 60% of sales. Indian customers are now ready for more personalized, luxury, and ethically sourced jewelry—precisely the arena Angara flourishes in—according to 2025 D2C market trends.
Inspired by pop culture icons such as Shah Rukh Khan, Diljit Dosanjh, and Brad Pitt, the brand is getting ready to enter a new sector this year with the introduction of a men’s jewelry line. Ankur notes, “Men are moving towards bold, personalized jewelry. That’s a whole new consumer base we’re building for.
Angara’s success mostly comes from its lab-grown gemstone approach, which provides high-quality pieces at a fraction of the price of natural diamonds. Labgrown is 90–95% less expensive than natural, yet identical in appearance. From 2% acceptance in 2018, the United States currently has over 50%. Daga claims India is walking along the same road. Angara is therefore a strong participant in India’s premium D2C market, satisfying desire and financial feasibility.
Angara also welcomes localisation for India with regional products like mangalsutras, a class absent in its worldwide catalogue. Though in dollar terms the Indian AOV (average order value) is less than that of the US, it is still significantly more than most Indian D2C brands, hence confirming Angara’s premium D2C position.
Angara stands out in the D2C industry India scene with its Indian entrepreneurial DNA, worldwide design sensitivity, and technology-led customization. India is still the center of the company’s next decade as it keeps expanding into Japan, GCC, and Singapore.
Angara’s story is not just about growth as the D2C wave grows in India; it’s about a homecoming propelled by Indian origin entrepreneurs who are prepared to change how fine jewelry is purchased, customized, and experienced by Indian consumers.
