Anveshan, a food brand that brings products straight from farms to you, has raised a significant ₹48 crore in funding. This investment was led by Wipro Consumer Care Ventures, with other investors also participating, including some who had invested before like Aman Gupta and Sameer Mehta from BoAt.
This funding will help Anveshan expand how they make their products with partners, strengthen their supply chain, improve their technology for tracking where food comes from, and do more branding and marketing.
Started in 2020 by three graduates from IIT Guwahati, Anveshan focuses on making minimally processed food in rural areas.
The company says they’ve already hit ₹100 crore in sales this financial year and are growing quickly.
The founders of Anveshan said they want to build a food brand that people can trust because it’s clean, you can trace where it comes from, and it’s based on traditional Indian ways of making food. They believe people today care about what’s really in their food.
Anveshan aims to become a ₹500 crore brand in the next few years and wants to be profitable by managing their supply chain well and sourcing directly.
One of the early investors said Anveshan is leading the way in minimally processed oils and ghee, which is a growing trend. They’ve seen Anveshan grow a lot since their first investment and are excited about the brand’s future.
Wipro Consumer Care Ventures also said they’re happy to partner with Anveshan because of their focus on quality, traditional methods, and customers. This is their third investment in the food industry.