In a significant leap for D2C brands India, GIVA, one of the fastest-growing direct-to-consumer fine jewellery startups, has launched a same-day delivery service titled GIVA Go across four major metro cities — Mumbai, Bengaluru, Hyderabad, and Delhi. With this latest move, the brand continues to innovate within the Indian D2C ecosystem and redefine customer expectations in the premium lifestyle and fashion category.
The new GIVA Go feature ensures customers receive their jewellery orders within 24 hours of placing them — a major shift in the way fine jewellery is purchased and delivered online. With this announcement, GIVA positions itself at the forefront of quick commerce D2C and high-trust logistics, a space traditionally dominated by essential goods and not luxury purchases.
GIVA’s latest step not only reflects D2C expansion plans but also underlines the growing demand for faster fulfilment without compromising on quality or craftsmanship. According to Anirudh Kudwa, Chief Revenue Officer at GIVA, “With GIVA Go, we’re bringing speed as a strategic edge to the jewellery-buying experience — meeting the rising demand for faster fulfilment while staying true to our promise of quality, design, and thoughtful packaging. This launch strengthens our role in India’s evolving ecommerce ecosystem and reaffirms our commitment to creating seamless, trust-led experiences for today’s consumer.”
As a premium D2C brand India, GIVA’s initiative is a part of its broader strategy to build on D2C market trends 2025 by offering a differentiated and emotionally resonant customer journey. By combining trust, speed, and style, GIVA is not only addressing modern consumer behavior but also amplifying its standing in the Indian D2C updates loop with innovations beyond just product.
Founded with the goal of making high-quality silver jewellery more accessible to the urban millennial, GIVA has grown into a powerhouse in the D2C fashion and lifestyle space. The brand has cultivated a loyal customer base through digital-first storytelling, influencer marketing, and omnichannel expansion — a model that exemplifies the D2C business model India today.
While many D2C startups are investing in series A/B/C funding India to scale their logistics and distribution, GIVA’s decision to introduce same-day delivery on its own platform marks a milestone in D2C supply chain innovation. It mirrors trends seen in the fastest-growing D2C brands globally — where consumer delight is built on a foundation of frictionless service.
The same-day delivery rollout is expected to expand to more cities as GIVA scales operations, with logistics optimization and local warehousing forming key parts of their strategy. The brand’s quick fulfilment also boosts its position as one of the best performing D2C brands FY25, creating a strong case for potential D2C IPO news in the near future.
As direct-to-consumer India brands continue pushing boundaries, GIVA’s latest product launch strategy and customer-centric fulfilment are likely to inspire similar moves across other creator-led D2C brands and celebrity-backed D2C startups. With speed, design, and trust at the core, GIVA is shaping what the future of fine jewellery in India’s D2C ecosystem will look like.