D2c Insider Pulse | Voice of the D2C Community in India

Lenskart Secures Shareholder Nod for ₹2,150 Cr IPO as It Preps for a Landmark Public Debut

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Officially, one of India’s most well-known D2C brand India, Lenskart, has obtained shareholder clearance to collect ₹2,150 crore through a new issue in its very expected initial public offering (IPO). The decision, which marks a major step in the eyewear unicorn’s shift into a public company, was made official at the company’s 17th Annual General Meeting (AGM) on July 26, 2025.

Though the precise OFS amount has yet to be revealed, Lenskart’s IPO will also feature an Offer for Sale (OFS) element by current investors as part of a larger D2C IPO news trend. With the company aiming for a valuation of nearly $10 billion, industry experts anticipate the total IPO value to reach $1 billion, maybe making it among the biggest D2C startup news listings in India’s history.

Lenskart’s transformation into a public limited company follows this IPO months after Fidelity, an early investor, adjusted its internal brand valuation to $6.1 billion. Reflecting its strong growth in the D2C sector India, Lenskart was assessed at $5 billion in a secondary transaction of $200 million last year.

Having become well-known throughout the D2C world India, the Gurugram-based startup has also unveiled a new employee stock ownership program (ESOP 2025), assigning 72.8 lakh shares or 0.43% of its fully diluted equity capital. Among these, 21.84 lakh choices are set aside for senior employees (General Manager level and above), a measure indicating greater internal consolidation as it prepares for public attention.

Lenskart has grown its board in accordance with its preparations for going public and to follow corporate governance principles. Independent directors nominated were Sayali Karanjkar (cofounder, PaySense) and Ashish Kashyap (founder, IndWealth and exGoibibo). These inclusions offer strategic insights and underline the company’s preparedness for long-term expansion in the direct-to-consumer India market.

From a financial point of view, Lenskart’s performance keeps drawing interest in news on D2C financing. Moneycontrol claims that the company reported income for FY25 of ₹6,415 crore, which is an increase of 18% from ₹5,427 crore in FY24. With over $200 million in cash reserves, this impressive D2C revenue increase underscores its place among the top funded D2C companies in the nation.

Key leadership compensation was also disclosed in the AGM filings: ₹6 crore annually for CEO and cofounder Peyush Bansal, and ₹3 crore each for cofounder Amit Chaudhary and executive Neha Bansal. These disclosures are consistent with increasing transparency standards across VCbacked D2C companies hoping to be listed on public markets.

The maturation of India’s D2C sector news scene is shown by Lenskart’s evolution from a niche D2C fashion and lifestyle brand into one of the most successful digital-first retail juggernauts. Launching the IPO will be a watershed moment for Lenskart but also a sign that India’s newest D2C companies are prepared for the public stage—and perhaps worldwide expansion.

Lenskart’s approach provides a masterclass in persistent growth, brand positioning, and purposeful fundraising as the D2C market patterns 2025 develop. As one of India’s best-performing direct-to-consumer startup IPO trackers prepares for its listing, all eyes are now on the public markets.

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