Bengaluru-based Lo! Foods, one of the fastest-growing D2C food and beverage brands in India, has secured $3.5 million in Series A funding, reinforcing its position as a key player in the D2C ecosystem India. The funding round was led by Rainmatter Health (an initiative by Zerodha) and Capital Code, with participation from Mount Judy Ventures, Ice.VC, KPB Ventures, and existing family offices.
The new capital will accelerate Lo! Foods’ D2C expansion plans, focusing on its fastest-growing vertical, Protein Chef, which addresses India’s rising protein deficiency challenge. With this funding, the company aims to scale warehousing, strengthen its tech backend, enhance supply chain infrastructure, and launch offline pilots—a bold step in its omnichannel D2C strategy.
Launched in 2023, Protein Chef has emerged as Lo! Foods’ growth engine, clocking a 4x surge in revenue within a year and now contributing a major share to the brand’s D2C business India. The brand’s high-protein functional food range—including atta, bread, snacks, and savory products—is redefining D2C consumer behavior India by merging health with convenience.
Currently, 65% of Protein Chef’s sales come via quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart, highlighting the transformative impact of quick commerce D2C in scaling direct-to-consumer India brands. This strategy has helped Lo! Foods capture instant purchase intent, a key trend in D2C market trends 2025. Founder and CEO Sudarshan Gangrade emphasizes, “Quick commerce enabled D2C brands to reach consumers in minutes. The ability to deliver in 10 minutes not only boosts trials but accelerates category adoption. Our goal now is to build infrastructure and brand love to make Protein Chef a ₹100 Cr+ brand in six months.”
Beyond tech and warehousing, Lo! Foods will deploy capital to pilot offline retail formats in Bengaluru and expand its D2C go-to-market strategy nationwide. It plans to introduce new product lines in protein-rich snacks, cookies, and functional foods while rebranding its diabetic-friendly vertical DiabeSmart to Sugar Smart for stronger recall.
The company, which operates across four health-centric verticals—Protein Chef, Keto Smart, DiabeSmart, and GlutenSmart—reported remarkable revenue growth in the past 15 months, with ARR nearing ₹100 crore. Investors view this as a strong signal for D2C revenue growth in the functional foods segment, a category poised to dominate Indian D2C updates in 2025.
Lo! Foods has demonstrated how D2C brands India can marry science with everyday food formats, driving consumer trust and rapid adoption. Founded in 2019, Lo! Foods previously raised $1M in Pre-Series A and $550K in seed funding. This fresh round positions the brand among top funded D2C brands in India’s booming health-focused F&B segment.