Marico-owned men’s grooming brand Beardo delivered a strong financial performance in FY26, reporting robust growth in both revenue and profitability as it continued to strengthen its position in India’s competitive men’s grooming and D2C personal care market.
The Ahmedabad-based company recorded ₹299 crore in revenue from operations during FY26, marking a 40% year-on-year increase from ₹214 crore in the previous fiscal. Product sales accounted for the brand’s entire operating revenue, with 99% generated from the domestic market, while exports contributed the remaining 1%.
Including ₹1 crore in other income, Beardo’s total income for the financial year reached ₹300 crore.
The company continued investing in brand growth during the year. Material consumption, its largest operating expense, increased 36% to ₹128 crore, while advertising and promotional expenditure rose 59.6% to ₹83 crore, reflecting higher investments in brand-building initiatives and marketing campaigns. Employee benefit expenses also increased 30.2% to ₹18.3 crore.
Despite the higher spending, stronger sales momentum and improved operational efficiency significantly boosted profitability. Profit after tax (PAT) increased 70% year-on-year to ₹22.12 crore, compared with ₹13 crore in FY25.
Operational metrics also improved during the year. Beardo spent ₹0.90 to generate every ₹1 of operating revenue, while its EBITDA margin expanded to 10.57%, up from 9.17% in the previous fiscal. The company also reported a Return on Capital Employed (ROCE) of 66.52%, highlighting improved capital efficiency.
Beardo further strengthened its balance sheet in FY26. Total assets increased to ₹126 crore, compared with ₹72 crore a year earlier, while current assets rose to ₹115 crore from ₹60 crore, reflecting improved financial strength.
The brand operates in India’s rapidly growing men’s grooming segment alongside players such as The Man Company, Bombay Shaving Company, and Ustraa. While competition in the category continues to intensify, Beardo’s FY26 performance highlights its ability to combine strong revenue growth with improving profitability through disciplined execution and continued investment in brand development.
As India’s premium grooming market expands, Beardo’s financial performance positions it well to strengthen its presence across the evolving D2C and personal care landscape.
Source: Based on reporting by Indian Retailer, with additional editorial adaptation and analysis.
