NSE Emergelisted Menhood, a major D2C personal care brand, is looking for shareholder clearance to raise INR 42.16 Cr through a preferential offering of equity warrants in a major funding development in the D2C sector India. Since its listing in July 2024, the directtoconsumer India firm has expanded significantly; this move represents yet another important landmark.
According to its most recent board meeting, Menhood’s parent firm, Macobs Technologies, has authorized the issue of 24.8 lakh fully convertible equity warrants priced at INR 170 each. Promoters as well as nonpromoter groups will be involved in the preferential problem. While Pinnacle Investments and Capital Vision would combine to infuse INR 8.5 Cr into the firm, cofounder and CBO Divya Gandotra will donate INR 8.16 Cr. With an INR 17 Cr biggest investment coming from current investor Raman Talwar, whose stake will increase to 8.15% after postallotment. After the deal, Capital Vision and Pinnacle Investments will each hold 4.07%.
September 1, 2025 is set for the exceptional general meeting (EGM) to confirm shareholder consent. Although Macobs Technologies has not announced any specific fund usage plans, market experts project the money will help D2C growth plans, enhance distribution networks, and allow D2C product introductions across new sectors to scale.
Founded in 2019 by Dushyant Gandotra, Shivam Bhateja, and Divya Gandotra, Menhood has become a fast-expanding D2C personal care business focusing in men’s grooming goods. With a successful SME IPO in 2024 that brought in INR 19.5 Cr and was listed on NSE Emerge, the company was in the news. From their listing price of INR 92, its shares have jumped more than 71%, indicating great investor belief in the D2C enterprise India.
Financially, Menhood is presenting strong performance. From INR 2.15 Cr in FY24, the firm recorded a net profit of INR 2.61 Cr in FY25. From INR 178.05 Cr in FY24, operating revenue soared 35% year on to INR 239.41 Cr. This steady D2C revenue rise highlights Menhood’s strong D2C strategy India and its capacity to grab market share in the rapidly expanding men’s grooming market.
With newest D2C companies concentrating on luxury, specialised categories, the Indian personal care and grooming sector is changing swiftly. Menhood’s strategic development and D2C financing rounds place it among top funded D2C companies contending with well-known players like Beardo, Ustraa, and The Man Company.
With D2C market trends 2025 showing a shift towards specialized grooming products, Menhood is expected to leverage its omnichannel D2C strategy, combining D2C retail vs ecommerce approaches to expand its reach across tier I and tier II cities. The proposed funding could also drive influencer marketing for D2C, digital campaigns, and brand building stories that connect with younger consumers.
