Plush, a Chennai-based women’s wellness and personal care brand, has raised ₹40 crore (approximately $4.7 million) in its Series B funding round, marking a significant milestone in its growth journey. As a brand focused on delivering premium, sustainable personal care products for women, this round will fuel Plush’s ambitions of strengthening its omnichannel presence and expanding its footprint across India. The capital infusion also signals increased investor interest in India’s fast-evolving feminine hygiene market.
The Series B round was led by Rahul Garg, a former senior partner at PremjiInvest, who came on board as a lead investor. Other key participants in the round include Blume Founders Fund, Careernet Consulting, OTP Ventures, the Patni Family Office, and individual angel investors such as Sumit Jalan (Barclays) and Ajay Kumar Aggarwal. The round brings Plush’s total capital raised to approximately ₹66 crore to date.
Founded in 2019 by Prince Kapoor and Ketan Munoth under the parent company Urban Essentials India Pvt Ltd, Plush offers a range of personal care products including sanitary pads, panty liners, intimate wipes, and curated wellness hampers. The brand has differentiated itself through a strong focus on comfort, safety, and sustainability—elements that resonate well with modern, health-conscious Indian women.
With this fresh capital, Plush plans to deepen its offline retail penetration, which has already gained momentum through key partnerships and retail presence across urban centers. Additionally, the funding will be deployed toward new product development, marketing campaigns to build brand equity, and strengthening supply chain capabilities.
In FY2023-24, Plush achieved a strong 83% year-on-year revenue growth, clocking ₹28.8 crore in revenue from operations. While its losses widened to ₹4.4 crore from ₹1.3 crore the previous year, the company attributes this to heavy investments in brand expansion and distribution. Looking ahead, Plush is optimistic about scaling further, projecting revenue of ₹65 crore for FY2024-25 and claiming to be operating at EBITDA-level profitability with a current annualized revenue run rate of ₹100 crore.
Lead investor Rahul Garg praised the brand’s capital efficiency, agility in decision-making, and long-term potential in a competitive market. He emphasized Plush’s alignment with the growing demand for women-led wellness brands that balance quality and affordability. The transaction was legally advised by Synapse Partners.
As consumer preferences in personal care continue shifting toward conscious, clean, and comfortable solutions, Plush is positioning itself as a brand that not only caters to evolving hygiene needs but also champions a larger movement in women’s wellness. With strong investor backing and strategic expansion plans, Plush is gearing up to become a mainstream name in India’s feminine care industry.