In a significant leap for India’s parenting essentials market, the D2C startup Rabitat has successfully secured ₹40 crore (around $5 million) in a Series A funding round, led by RPSG Capital Ventures and DSG Consumer Partners. Known for its creative kids’ drinkware and foodware, Rabitat plans to channel this funding into enhancing product innovation, streamlining its supply chain, and boosting distribution throughout India.
Founded in 2020 by brothers Sumit and Siddharth Suneja under the umbrella of Merlin Brands, Rabitat has found its niche in the often-overlooked children’s drinkware and foodware sector. With a commitment to products that prioritize safety, design, and functionality, the brand has gained the trust of over 200,000 Indian households.
This funding round, which was completed in two parts, attracted prominent investors including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, and founders from The Souled Store, Livspace, and Curefit.
With the market for kids’ foodware and drinkware in India estimated at ₹27,000 crore ($3.3 billion), Rabitat is seizing a tremendous opportunity. According to Co-founder & CEO Sumit Suneja, the new funds will facilitate the launch of innovative designs, forge partnerships with manufacturers, and deepen consumer trust.
Rabitat’s success stems from its customer-centric, design-focused approach—providing spill-proof drinkware and eco-friendly containers that cater to the needs of modern parents. This also mirrors a larger trend where millennial parents are increasingly on the lookout for high-quality, functional, and visually appealing products for their children.
The new capital will empower Rabitat to capture a larger slice of the market, expand its reach into Tier II and III cities, and continue to redefine parenting essentials with a focus on trust and innovation.