Indian cricketer Rinku Singh is stepping off the field and into the startup ecosystem, investing ₹1.9 crore in nutrition brand BeastLife at a valuation of ₹120 crore. For Rinku, this move isn’t just about finance; it’s a personal commitment to promoting clean and effective supplements within the athlete community, as stated by BeastLife.
Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, the Gurugram-based online platform offers sports nutrition and bodybuilding supplements, including protein, BCAA, creatine, and even a roti protein mix. Their aim is to empower individuals to achieve their fitness goals with quality products designed for noticeable results, like their Pro Concentrate Whey Protein with Ultrasorb Tech.
Rinku Singh expressed his enthusiasm, stating, “What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.”
BeastLife, with a leadership holding including Gaurav Taneja (40%), Raj Gupta (15%), and Mamaearth co-founder Varun Alagh (30%), operates in a competitive market against brands like MuscleBlaze. However, the young company claims impressive early traction, achieving ₹50 crore GMV in just over a year with positive EBITDA and currently tracking an ₹80 crore GMV ARR while maintaining lean marketing costs. Rinku Singh’s backing adds significant momentum to BeastLife’s journey in the Indian fitness market.