Skippi, the D2C frozen treats brand, has successfully raised ₹12 crore in an extended pre-Series A funding round. This round saw ₹10 crore coming from family offices based in Dubai, while angel investors contributed the remaining ₹2 crore. The investment advisory firm Bestvantage played a key role in facilitating this funding. With this capital, Skippi aims to boost its brand visibility, drive innovation, expand its leadership team, and kick off operations in the Middle East.
Founded in 2021 by Ravi and Anuja Kabra, Skippi made history as India’s first ice pops brand and gained significant traction after appearing on Shark Tank India. Since then, the brand has broadened its product range to include items like Crazy Corn, Cornsticks, and Cream Rolls, all tailored to meet the changing tastes of Indian snack lovers.
Today, Skippi’s products can be found in over 20,000 retail outlets, including popular e-commerce platforms like Amazon, Swiggy Instamart, BigBasket, Zepto, Cred, and its own website, showcasing its commitment to an omnichannel strategy.
“We’re dedicated to building our brand, developing new products, and attracting top talent to our leadership team,” shared Ravi Kabra, Co-founder & CEO.
By entering the Middle East market, Skippi is set to tap into new customer bases while capitalizing on the brand equity it has established in India. The additional funding will also bolster its working capital, enhance operational capabilities, and drive innovation in its product categories as it prepares to engage with a global consumer market.