Urban Jungle, one of India’s fastest-growing direct-to-consumer (D2C) brands, continues to redefine modern travel with the launch of two disruptive products — The Hold All and The Fling. Timed with Amazon Prime Day 2025, the launch is more than a product drop; it signals the brand’s next chapter in aggressive D2C business expansion and brand building in India’s evolving consumer space.
Founded to modernise everyday travel gear, Urban Jungle has quickly carved a name in the Indian D2C ecosystem. With its bold design identity, modular product strategy, and omnichannel D2C go-to-market approach, the brand exemplifies the new wave of premium D2C brands India is embracing. Its latest launches reflect a maturing brand that understands product-market fit — and is scaling rapidly.
Priced at ₹6,499, The Hold All is a top-open, hard-case luggage built for compact spaces and maximum utility. With an expansion system, laptop compartment, and vibrant colour options, it’s a reflection of how Indian D2C brands are blending functionality with aspiration. The Fling, priced at ₹1,999, is a hard-case crossbody sling bag — lightweight, stylish, and offered in nine bold shades — aimed at the growing segment of urban commuters and fashion-forward consumers.
“This launch is not just about products — it’s about building a lifestyle-first, experience-led D2C brand from India. We’re expanding our portfolio with precision, aiming to become the go-to name for modular everyday travel,” said Tanisha Jatia, Founder and Brand Lead of Urban Jungle.
The brand’s strategic timing with Amazon Prime Day reflects a broader D2C go-to-market strategy increasingly focused on influencer marketing, exclusive drops, and quick commerce D2C formats. Urban Jungle’s steady revenue growth, consumer engagement, and product differentiation make it a brand to watch in the Indian D2C updates space.
What sets Urban Jungle apart is its long-term view. Unlike quick-hit consumer brands, it’s investing in a modular D2C business model India needs — one that can flex into luggage, fashion accessories, and urban utility gear. With a strong product DNA and increasing distribution muscle, it’s building not just for today’s consumer, but for a sustainable D2C growth story.
As the latest D2C startup news unfolds each week, Urban Jungle’s rise is becoming a case study in how to scale from niche to national while staying true to design and consumer intent. Its bold expansion plans, consumer-centric thinking, and product-led innovation are aligned with where the D2C industry news is heading — more depth, more categories, more loyalty.
With launches like this, Urban Jungle isn’t just participating in the D2C ecosystem India is nurturing — it’s actively shaping it. As Indian consumers demand better, smarter, and more beautiful products, brands like Urban Jungle are proving they can build for both growth and longevity.