In the latest wave of D2C news India and evolving Indian D2C updates, ProV Foods is emerging as one of the most ambitious names in the country’s organized healthy snacking space. As the dry fruits and nuts market steadily transitions from unorganized trade to branded, value-added offerings, ProV is positioning itself at the heart of this structural shift within the D2C ecosystem India. With a clear roadmap to achieve ₹1,000 crore turnover by FY27, the brand is accelerating expansion across categories, channels, and capabilities—strengthening its presence in D2C business India.
Founded in 2019 under its parent company Proventus Agrocom Limited, ProV began with a focused farm-to-home vision. According to DP Jhawar, Co-Founder & CEO, the objective was to build a trusted, organized healthy snacking brand and contribute to India’s transformation in the dry fruits and nuts category. Notably, the company built its own processing facility in 2017—two years before launching consumer-facing products—laying a strong operational backbone that reflects disciplined execution within the Direct-to-consumer India playbook.
Today, ProV offers over 175 SKUs across seven-plus sub-brands, having sold more than 3 crore pouches in FY25. The company also holds a distinctive industry position as the only publicly listed company in India’s nuts and dry fruits sector—an important milestone often discussed in broader D2C IPO news conversations. While many latest D2C startups are still navigating early growth stages, ProV has combined scale, backend integration, and brand building to strengthen D2C revenue growth.
ProV’s omnichannel distribution strategy reflects the maturing D2C business model India. Online, it is available across Amazon, Flipkart, JioMart, BigBasket, Zepto, and Swiggy Instamart, along with its own D2C website—capturing both ecommerce and Quick commerce D2C momentum. Offline, the brand is present in General Trade and Modern Trade networks including DMart, Reliance Smart, and Walmart India. Currently, approximately 30% of revenue comes from Ecommerce and Q-Commerce, 24% from Modern Trade, and 6% from General Trade, reflecting a calibrated omnichannel D2C strategy.
Operationally, ProV’s FSSC-certified 40,000 sq. ft. facility supports a daily production capacity of 1.5 lakh pouches, underlining strong D2C supply chain innovation. With sourcing relationships across over nine countries and more than 55 farmer partnerships, the brand controls processing, roasting, flavouring, and packaging in-house—ensuring quality consistency and freshness, key drivers of consumer trust in D2C food and beverage brands.
Looking ahead, ProV is expanding beyond core dry fruits into flavoured makhana, trail mixes, chocolate-based healthy bars, and premium gifting formats. Mini packs and flavor innovations are central to its D2C go-to-market strategy, targeting impulse buying and on-the-go consumption aligned with evolving D2C consumer behavior India. This category expansion aligns with broader D2C market trends 2025, where value-added and functional snacking segments are witnessing accelerated growth.
In the context of D2C industry news and what’s happening in India’s D2C space today, ProV represents a scaled, organized brand transitioning from category participant to category leader. While much of the spotlight often goes to VC-backed D2C brands, ProV’s publicly listed structure and backend-first approach highlight a different growth narrative—one rooted in operational depth and long-term scale.
With a clear ambition to achieve ₹1,000 crore turnover by FY27, ProV Foods is reinforcing its position as one of the fastest-growing players in India’s organized healthy snacking segment—an evolving chapter in the broader D2C ecosystem India.
