India’s professional haircare space is seeing strong momentum as 3TENX, a fast-scaling direct-to-consumer (D2C) beauty brand, has secured a strategic investment from Wolfpack Labs. While the investment amount remains undisclosed, the backing marks a major milestone in D2C news India, coming on the back of 3TENX achieving an impressive ₹50 crore annual revenue run rate within just 18 months of launch.
Founded by beauty industry veterans Aankith Aroraa and Megha Arora, 3TENX is positioning itself as a next-generation professional haircare brand designed specifically for Indian consumers. The startup operates at the intersection of salon-grade performance and accessible pricing—an approach that is increasingly resonating across India’s evolving D2C ecosystem India and premium mass beauty segment.
The fresh capital will be deployed to strengthen 3TENX’s digital-first strategy, deepen online distribution, and expand reach into Tier II and Tier III markets, where demand for premium yet affordable personal care products is rising rapidly. This expansion aligns with broader D2C market trends 2025, as beauty and personal care brands push beyond metros to unlock the next wave of growth in Direct-to-consumer India.
Megha Arora, Co-founder and Managing Director, said the brand’s genesis was shaped by her experience introducing Olaplex to the Indian market. She noted that while international professional brands were well-received by salons, Indian consumers were seeking similar results at more accessible price points. 3TENX was built to bridge that gap—offering international-level efficacy, but formulated, bottled, and priced for Indian hair types, usage patterns, and expectations. This sharp product-market fit has been a key driver behind the brand’s rapid D2C revenue growth.
Co-founder and CEO Aankith Aroraa highlighted that reaching ₹50 crore ARR in just 18 months validates both the brand vision and execution strength. With Wolfpack Labs’ strategic support, the company is now targeting ₹100 crore in revenue, reinforcing its ambition to become one of the fastest-growing D2C brands India in the professional haircare category.
Wolfpack Labs’ leadership expressed strong conviction in the brand’s scale potential. Founder Aakash Anand said that combining a strong product with demonstrated scale is rare, and 3TENX’s early traction stood out. The investor sees significant opportunity in scaling the brand across online channels, where consumer discovery, education, and repeat purchases are accelerating—key themes across Indian D2C updates.
Prerna Gupta, Co-founder at Wolfpack Labs, added that 3TENX’s ability to offer international-efficacy products at India-friendly price points represents a near-perfect product-market fit for the country’s expanding beauty and personal care market. The brand’s rapid evolution—from salon partnerships to modern retail and D2C channels—along with strong customer retention, underscores execution excellence and long-term scalability.
With the new investment, 3TENX plans to scale across e-commerce marketplaces, modern trade, specialty beauty retail, and salon networks, while continuing to invest in education programs for salon partners and R&D for new formulations tailored to diverse Indian hair concerns. Brand-led storytelling, community-building, and influencer-driven awareness are also central to its D2C go-to-market strategy.
As India’s beauty sector continues to attract investor attention and consumer spending shifts toward quality-led products, 3TENX’s journey reflects a larger trend in D2C startup news—where founder expertise, clear positioning, and omnichannel execution are defining the next generation of category leaders.
