GIVA Unveils ‘Glow in Motion’ Collection, Deepening Its D2C Brand Play with Barkha Singh at the Forefront
GIVA’s started the year strong, pushing its brand with the Glow in Motion jewelry and ads starring actor Barkha Singh. This shows GIVA’s doing great...
Zappfresh Expands Beyond Fresh Meat with Avyom Foodtech Acquisition Majority Stake Deal Strengthens Zappfresh’s D2C Food Portfolio
Zappfresh is shaking things up in the Indian direct-to-consumer (D2C) world! They’re grabbing a 51% stake in Avyom Foodtech for ₹7.5 crore. This means they’re...
Limelight Lab Grown Diamonds Raises ₹250 Cr, Enters In-House Manufacturing to Build End-to-End D2C Jewellery Platform
Limelight Lab Grown Diamonds is making a big change by starting to grow and make its own diamonds. This means they’re becoming a fully in-house...
Tata Consumer Products Bets Big on Experiential Marketing, Reimagining Outdoor Advertising for India’s D2C Era
D2C is booming in India, and even big FMCG companies are swiping ideas from them to stay fresh and grow. Tata Consumer Products Limited (TCPL)...
Banana Club Eyes 100+ Stores by 2027, Accelerates Offline Expansion with 17th Store Launch in Hyderabad
India’s D2C ecosystem continues to witness strong momentum in fashion and lifestyle, and Banana Club is emerging as a fast-scaling name in this space. The...
Licious Accelerates Expansion with 21st Store, Strengthens Omnichannel D2C Growth Strategy
India’s direct-to-consumer ecosystem continues to mature as leading brands deepen their offline presence alongside digital scale, and Licious is emerging as one of the strongest...
FITTR and Rainmatter Announce peakst8, India’s Biggest Health & Wellness Festival, Marking a New Chapter in D2C-Led Community Growth
India’s D2C ecosystem is steadily evolving from pure product-led plays to community-driven platforms, and the announcement of peakst8 reflects this shift clearly. Backed by Rainmatter,...
Nykaa’s Beauty Rewind 2025 Shows India’s Beauty Market Is Growing Faster — and Deciding Quicker
India’s beauty and personal care landscape is entering a sharper, faster, and more performance-driven phase, and Nykaa’s latest data captures this shift clearly. Nykaa’s Beauty...
VLCC-Owned Ustraa Sharpens Focus on Efficiency as FY25 Marks Strategic Reset and Stronger Unit Economics
India’s D2C ecosystem is entering a more mature phase, where scale is increasingly balanced with sustainability—and Ustraa, the men’s grooming label owned by VLCC, reflects...
Nat Habit (Breathe Life) Crosses ₹100 Cr Revenue in FY25, Scales D2C Brand Amid Heavy Growth Investments
India’s D2C ecosystem continues to witness brands transitioning from niche positioning to broader lifestyle plays, and Nat Habit, now rebranded as Breathe Life, is a...
