DailyObjects, a New Delhi-based direct-to-consumer (D2C) lifestyle accessories brand, is seeking to raise between ₹100 crore and ₹150 crore ($11.7–$17.6 million) in fresh funding. Founded in 2012 by Saurav Adlakha and Pankaj Garg, the company has established itself in the market with a range of design-led products. This new funding initiative comes shortly after receiving additional capital from an existing venture capital investor, signaling the brand’s intent to scale operations and enhance its market presence.
The proposed funding round aims to attract new investors to support DailyObjects’ growth trajectory. While specific details about the potential investors remain undisclosed, the company’s move indicates a strategic effort to bolster its position in the competitive D2C lifestyle segment. The fresh capital is expected to facilitate product expansion, strengthen supply chains, and enhance marketing efforts to reach a broader customer base. DailyObjects’ proactive approach to securing funds underscores its commitment to innovation and market responsiveness.
DailyObjects’ pursuit of additional funding reflects its ambition to solidify its footprint in the D2C lifestyle market. By seeking substantial investment, the brand aims to accelerate growth, diversify its product offerings, and enhance customer engagement. This strategic financial move positions DailyObjects to navigate the evolving consumer landscape and maintain a competitive edge in the industry.