ServeClub, a homegrown pickleball gear brand, has garnered seed funding from notable investors such as Manish Poddar (Co-founder, Rare Rabbit), Pratham Mittal (Founder, Masters’ Union and Tetr), and Malika Sadani (Co-founder, The Moms Co.). The funds will be utilized to advance product development and broaden ServeClub’s reach throughout India via both online and offline channels.
Established in 2024 by a diverse group of students from the US, Cuba, Mexico, Germany, and India during their studies at Tetr College of Business, ServeClub offers USAPA-certified pickleball paddles priced affordably between INR 7,000 and INR 9,000—about half the price of leading international competitors. The startup aims to democratize access to premium sports gear and has already collaborated with over 25 entities, including pickleball courts, clubs, and fitness brands.
With the recent funding, ServeClub plans to increase monthly sales by 20–25% over the next two quarters, enhance direct-to-consumer operations, and host community engagement events to promote the sport’s adoption. Co-founder Jeet Totla emphasized the company’s mission to expand its product line, deepen partnerships with courts and clubs, and establish ServeClub as India’s most trusted pickleball brand.
Investor Manish Poddar expressed enthusiasm about leading the seed round, highlighting the significant gap in the Indian sports equipment market that ServeClub aims to fill. Malika Sadani noted that the brand’s focus on building strong partnerships and fostering community engagement will be crucial in scaling the sport’s reach.
ServeClub’s recent funding marks a pivotal step in promoting pickleball across India. By offering affordable, high-quality equipment and fostering community engagement, the startup is well-positioned to lead the sport’s growth in the country. With strategic partnerships and a clear vision, ServeClub aims to make pickleball accessible and popular among Indian sports enthusiasts.