E‑commerce enablement platform Shiprocket, which is preparing for an initial public offering, has entered into a strategic partnership with AI‑native commerce platform Fynd. The collaboration aims to uplift last‑mile delivery standards for more than 300 direct‑to‑consumer brands currently on Fynd’s order management system.
Shiprocket’s services—courier selection, dynamic price comparison, and order tracking—will now be seamlessly integrated into Fynd’s OMS via APIs. The result: D2C businesses can easily fulfil orders using Shiprocket’s extensive logistics network. The joint effort is expected to speed up delivery timelines, particularly in Tier II and III markets where infrastructure can be a challenge.
Atul Mehta, Shiprocket’s Chief Executive Officer for domestic shipping, said the alliance brings “logistics automation and delivery optimisation to the fingertips of Fynd’s brand ecosystem,” enabling brands to scale efficiently. Meanwhile, Ragini Varma, Chief Business Officer – India at Fynd, noted that the integration would allow brands to reach more consumers with fewer trade‑offs, speed up operations, and focus on innovation.
With the service already operational for hundreds of brands, the partnership is expected to improve delivery fulfillment across India’s diverse geography. By providing broader pin‑code coverage, better logistics choices and automation, the collaboration boosts both customer satisfaction and brand scalability.
As Shiprocket advances towards its IPO and Fynd continues expanding its commerce platform, this integration offers a blueprint for how fintech‑powered infrastructure partnerships can fuel the next wave of Indian e‑commerce growth.