Bengaluru-based food and beverage startup Nuvie has raised $450K (~₹3.8 Cr) in its first pre-seed funding round. PedalStart led the round with support from early-stage investors including Mukesh Bansal (Myntra, Cult.fit, Nurix), Ayyappan R, Chanakya Gupta, and Arun Sharma.
Founded in May 2024 by Prashant Paliwal and Hem Narayan, Nuvie is rethinking the healthy eating space in India with “better-for-you” products. Its offerings include lactose-free protein shakes, healthier chocolate bars, and protein-infused cold coffee, among others. The startup aims to make wellness food relatable and free from stigma—moving away from the traditional idea of “serious” health food.
Nuvie will use the funds to accelerate product development, improve brand storytelling, and expand retail presence online and offline. The brand is now available in over 100 premium stores across Delhi, Mumbai, Hyderabad, and Chennai, as well as on Blinkit, Instamart, BigBasket, and its own website.
Nuvie’s products, from milkshakes to mood-boosting chocolate, aim to deliver health benefits in indulgent and convenient forms. With the launch of protein shakes in three flavors and five new variants on the way, Nuvie is focused on both taste and nutrition.
Despite being just over a year old, Nuvie has already generated ₹10 lakh in monthly revenue and is on track for an annual recurring revenue of ₹10 Cr by the end of 2025. The startup’s early success shows a growing demand among urban consumers for cleaner, tastier, and more accessible wellness foods.
With new capital, a compelling brand story, and a quickly growing distribution strategy, Nuvie is set to become a rising competitor in India’s expanding health and wellness food market.