When it comes to comfort technology in India, The Sleep Company has truly established itself as the go-to leader, and their latest achievement highlights just that. They’ve just launched their 150th store in Mumbai, with actress Raashii Khanna gracing the event as the guest of honour. What began as a digital-first D2C mattress brand in 2019 has transformed into a comprehensive comfort revolution, now reaching over 45 cities, boasting an annual revenue of ₹600 crore, and a dedicated customer base of more than 10 lakh users.
At the core of their impressive growth is the SmartGRID® innovation, which enhances not just mattresses but also recliners, cushions, and ergonomic chairs. The brand’s retail journey kicked off just two years ago in Bangalore (June 2022), and since then, their Experience Centres have completely changed the way Indians shop for mattresses.
With a growing consumer preference for “try-before-you-trust” in significant purchases like sleep, The Sleep Company has introduced Sleep Labs in every store. These spaces provide Pressure & Heat Mapping Tests, helping customers understand the differences between traditional memory foam and SmartGRID®. It’s not merely about making sales; it’s about blending science with experience.
Founders Priyanka and Harshil Salot see this milestone as more than just a number — it signifies a shift in how India perceives sleep. As they expand into Tier 2 and Tier 3 cities and aim for 1 lakh sq. ft. of retail space by FY25, their mission is clear: to make comfort technology accessible to every household in India.
With Series C funding of ₹184 crore and early support from Premji Invest and Fireside Ventures, The Sleep Company stands as a benchmark in the evolving Indian D2C and comfort landscape — not just creating products, but fostering a movement centered around rest, relaxation, and resilience.