Zoff Foods is spicing things up with a new partnership with Reliance Retail, marking its entry into the ready-to-cook (RTC) category. You can now find Zoff’s offerings in over 400 Reliance stores and on its own e-commerce site. Their new RTC lineup features meal kits, spice blends, and instant pastes, perfect for today’s busy kitchens.
Founded by brothers Akash and Ashish Agrawalla, Zoff made a name for itself with clean-label packaged spices, thanks to their unique “Cool Grind” technology. This move into the RTC space feels like a natural evolution, combining convenience with authentic flavors. “Our products cater to the fast-paced lives and regional tastes of our customers,” co-founder Akash Agrawalla shared.
The RTC market in India is on fire, valued at $6.65 billion in 2024 and expected to soar to nearly $12 billion by 2033. Zoff is joining the ranks of industry giants like ITC, Nestle, and Gits, as well as newer direct-to-consumer brands, all eager to satisfy India’s craving for quick yet genuine meals.
What really sets Zoff apart is its nimble distribution approach. In addition to Reliance Retail, the brand is looking to expand into quick commerce and other platforms to make their products even more accessible.
With recent funding from JM Financial, Zoff is gearing up for growth, aiming to have its spice range in 50,000 stores by FY26. The RTC segment is poised to become a major revenue source in the years ahead.
By merging speedy delivery with healthy, tasty options, Zoff is making it easier for busy home cooks to enjoy homemade flavors without the hassle.
In a landscape eager for fresh ideas, Zoff’s entry into the RTC market isn’t just about launching a new product — it’s a cultural shift for the contemporary Indian kitchen.