Three PharmEasy co‑founders—Dharmil Sheth, Dhaval Shah and Hardik Dedhia—have ventured beyond healthcare with the launch of All Home, an interior design and architecture startup valued at roughly $120 million. The founders, who stepped back from day‑to‑day operations at PharmEasy in January, have now secured about $20 million in a financing round led by Bessemer Venture Partners, alongside angel investors including PharmEasy CEO Siddharth Shah and senior Motilal Oswal executives.
All Home aims to overhaul India’s highly fragmented ₹60 billion home improvement market by bringing tech‑driven processes, integrated internet‑led manufacturing, distribution, and insightful market analytics. Initial partnerships have been formed with three brands—Colour Coats, House of W, and Fiamarc—with plans to onboard three more in the next few weeks.
Roles within the new venture have been clearly delineated: Sheth will oversee operations, Shah will manage brand building, finance, legal, compliance and HR, while Dedhia will lead the technology front. Their renewed focus on innovation builds on PharmEasy’s digital healthcare playbook, where they previously championed efficiency and scale.
Bessemer’s partner Anant Vidur Puri believes All Home is well‑positioned at a critical “inflection point” in India’s home infrastructure and interior design industry, citing growing consumer aspirations and demand for transparency and quality.
By consolidating fragmented supply chains and offering turnkey solutions, All Home hopes to offer designers and consumers a seamless end‑to‑end experience—from product sourcing to after‑sales support. With a mix of equity and debt funding and a support network rooted in their PharmEasy success, the founders are betting that All Home can become a market frontrunner in high‑growth home interiors and architecture in India.