D2c Insider Pulse | Voice of the D2C Community in India

GIVA Raises ₹530 Cr in Series C to Deepen Fine Jewellry Play

D2C fine jewellry brand GIVA has successfully raised ₹530 crore in a Series C funding round, spearheaded by Creaegis, with ongoing backing from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund. This latest round follows a ₹450 crore raise back in June, showcasing the brand’s impressive momentum in India’s premium jewellry market.

Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started with 925 sterling silver pieces and has since branched out into 14K/18K gold and lab-grown diamond jewellery, which will be a major focus going forward. The fresh capital will help the brand enhance its omnichannel presence, bolster tech-driven supply chains, and broaden its product range.

With over 240 retail stores already up and running, GIVA aims to open an additional 145–150 outlets this year, particularly targeting Tier II cities where demand is on the rise. On the digital side, the brand plans to keep expanding its D2C platform while improving its tech infrastructure and backend operations.

“Having Creaegis on board as our lead investor aligns perfectly with our vision of elevating the fine jewellery experience for modern Indian consumers,” said Ishendra Agarwal, Founder of GIVA.

Creaegis’ Prakash Parthasarathy echoed this sentiment, emphasizing GIVA’s digital prowess, innovative products, and growth potential in the omnichannel retail space.

By blending craftsmanship, affordability, and digital convenience, GIVA is paving the way for a more accessible and refined fine jewellry experience, especially for the contemporary Indian buyer.

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