Long before Blinkit, Zepto, and Instamart started popping up on our smartphones with their speedy grocery deliveries, BigBasket was already carving out a solid niche in the online grocery market—quietly but effectively. Now part of the Tata Group, BigBasket isn’t just holding its own against the quick commerce trend; it’s actually thriving, thanks to a well-kept secret: its extensive private label empire.
BigBasket boasts India’s largest private label business in e-commerce, raking in over ₹4,000 crore in annual revenue. With in-house brands like BB Royal (grains and pulses), Fresho (dairy, bakery, and meat), Happy Chef (ready-to-cook meals), and GoodDiet (health foods), the platform has become a go-to spot for quality-focused, budget-savvy shoppers. These private labels enable the company to maintain better profit margins, control prices, ensure consistent quality, and build consumer trust—a protective barrier that even the fastest delivery startups struggle to breach.
While quick commerce platforms are burning through cash to attract customers with promises of 10-minute deliveries, BigBasket is scaling up profitably, thanks to its vertically integrated supply chains and a well-established logistics network. Its dark store operations, distribution partnerships, and long-term connections with farmers help it maintain control over both pricing and freshness.
What really sets BigBasket apart is its early commitment to private labels—long before other competitors even thought about building brand loyalty in the grocery sector. These labels now account for a significant chunk of BigBasket’s overall revenue, particularly in high-margin areas like staples, fresh produce, and household essentials.
By prioritizing quality, customer retention, and smooth delivery, BigBasket has crafted a robust ecosystem that serves the modern Indian household—without the need to race against the clock. And while quick commerce players fight for speed and visibility, BigBasket stands tall as a brand-first, value-driven, customer-trusted D2C powerhouse in India.