In a major development for the D2C ecosystem India, clean-label D2C food and beverage brand Khetika has secured $18 million in Series B funding, signaling a pivotal growth phase for the company. The round was led by Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors including Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums.
Khetika, founded in 2017 by Dr. Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada, is known for its innovative range of millet-based staples, batters, chutneys, and spices. As one of the fastest-growing D2C food and beverage brands in India, it leverages a tech-enabled supply chain to source directly from farmers across 14 states. With a focus on clean-label transparency and health-first ingredients, Khetika continues to tap into the rising D2C consumer behavior India is witnessing.
The Mumbai-based brand plans to utilize the fresh capital to expand its manufacturing capacity, diversify product offerings, and strengthen its omnichannel D2C strategy. With plants in Delhi, Mumbai, Ahmedabad, and Bihar, the brand intends to scale its unique nano plant model to 20 cities, with a goal to reach 40 cities soon after. This is part of a larger D2C expansion plan aimed at significantly increasing its national footprint.
Speaking on the brand’s vision, Dr. Prithwi Singh shared, “We closed FY25 with ₹247 crore in revenue, up from ₹160 crore the previous year. That’s over 50% year-on-year D2C revenue growth. We’re targeting ₹2,000 crore in revenue in the next three years, driven by product innovation, international expansion, and deeper market penetration.”
The D2C daily news cycle has closely followed Khetika’s progress as it taps into both quick commerce D2C networks and traditional distribution channels. While modern retail and e-commerce platforms boost visibility, traditional retail still accounts for nearly 75% of Khetika’s revenue. With its presence on leading quick commerce platforms, the brand reflects the changing dynamics of Indian D2C updates.
In an industry increasingly leaning toward sustainable D2C brands and healthy alternatives, Khetika’s clean-label positioning and tech-driven operations make it stand out in the D2C industry news. The brand has already raised $25 million to date and is now looking to fast-track its growth across D2C product launches and global markets.
“Prithwi, Raghu, Darshan, and the Khetika team have demonstrated an exceptional grasp of sourcing, retail, and product development,” said Adithya Bharadwaj, Principal at Anicut Capital. “Their model directly aligns with the values of D2C business India and we’re excited to support this next chapter.”
Approximately 30% of the fresh funds will also provide secondary exits to early investors like SIDBI Venture Capital, showcasing growing investor confidence in VC-backed D2C brands.
As one of the top D2C startup news stories this week, Khetika is a name to watch in the D2C food and beverage space. With an eye on 10X revenue growth, product-led innovation, and a solid omnichannel D2C business model India is increasingly adopting, Khetika’s journey could set benchmarks for the latest D2C startups aiming for scale.