The D2C scene in India is changing fast, and now we’re seeing celebs jump into the D2C startup game, shaking things up. ARKS, co-started by actor Ranbir Kapoor, is one of these brands. They’re selling fashion and lifestyle stuff straight to you, and they’re aiming for a turnover of Rs 100 crore by FY28. ARKS has a clear idea of what they want and it’s already getting people talking. Now, they’re getting into brick-and-mortar stores, adding new kinds of products, and building a community around their name.
Building a Lifestyle Brand – The ARKS Way
ARKS started as a fashion brand, but now they’re offering a whole bunch of lifestyle products. They’ve got sneakers, clothes, and just dropped a line of perfumes, so they’re moving into a new stage. They just launched a fragrance line called ARKS Day and are talking about launching even more D2C products that fit their vibe of quiet confidence and a feel for culture.
We’re growing our strategy that touches both online and offline spaces, says Abhinav Verma, one of the people who founded the company. That means opening more brand stores outside just Mumbai, setting up shop-in-shop spots in cities like Hyderabad, and making our website stronger.
ARKS puts design and community first, from how they design products to how they present them in stores. Instead of chasing whatever’s trending, they’re making their own identity based on being real and connecting with customers. A lot of other D2C brands in India are starting to do the same thing.
How D2C Helps ARKS Grow
In India’s D2C world, brands need to do more than just sell online – they need to really connect with their customers. Right now, 70% of ARKS’ sales come from their website, which shows their D2C approach is solid. They’re trying to get closer to their customers through things like ARKS Club, Studio Sessions, and special pop-up events. All these have a premium feel and stories behind them.
Verma says, We’re not trying to be everywhere. We want to be somewhere that makes sense. every step we take, whether it’s trying out quick commerce with Instamart or setting up experiential stores, is about creating our brand.”
This brand isn’t just using Ranbir Kapoor’s popularity – they’re using it in a smart way. Kapoor is involved in the creative side, making sure everything has the same feel that matches his style. This helps ARKS stick out among other premium D2C brands in India.
Expansion, Money, and the Big Picture
ARKS is going all-in on stores that touch both online and offline retail, with two stores already open and plans for Delhi. They’re also trying out quick commerce for their fragrances and focusing on making things personal for customers, which shows they’re thinking ahead.
As the D2C market in India heads toward stores that blend both online and offline, ARKS is setting itself up to be around for the long haul. They’re doing what other VC-backed D2C brands are doing, but there’s no news yet about any funding rounds for ARKS.
They want to be one of the best D2C brands and hit Rs 100 crore in revenue by FY28. but they’re more interested in making people love their brand than just hitting sales numbers.
Verma says, We’re not chasing numbers that don’t mean anything. Our goal is to have India’s favorite lifestyle brand.
Why ARKS Is Important in India’s D2C News
As the D2C scene in India gets more established, ARKS shows a plan for growing in a way that lasts and puts culture first, especially in the fashion and lifestyle area. From using a celebrity to being innovative to making stores that people want to visit, ARKS is a brand to keep an eye on.
