Ather Energy, a fast-growing D2C brand in India, hit a new high, with its stock jumping 8.7% to ₹432.9 on the BSE. This happened even as the rest of the market dipped, showing how well Ather is doing in the EV sector.
This jump came after the company announced strong Q1 FY26 results on August 4, showing solid performance and quick growth. Since then, Ather’s stock has gone up almost 20%, which is rare for a D2C company so soon after its IPO.
From IIT Startup to Public Company
Started in 2013 at IIT Madras, Ather entered the Indian EV market with a focus on premium, innovative products. Going up against big names like Bajaj Auto, TVS Motor, and Hero MotoCorp, it built its brand on sustainability, tech, and customer trust.
Its May 2025 IPO was highly anticipated and debuted well on both the BSE and NSE. Since then, Ather’s market value has increased due to its D2C plans, strong sales, and efficient operations.
Q1 Performance: More Revenue, Closer to Profitability
In Q1 FY26, Ather reduced its net loss by 3% YoY and 24% QoQ to ₹178.2 Cr, while operating revenue increased 79% YoY to ₹644.6 Cr. The company sold 46,000 electric scooters, a 97% YoY increase, thanks to the launch of Ather Rizta and its 450 Series.
D2C Strategy Driving Growth
Ather is growing fast by opening 95 new experience centers in Q1 FY26, almost 10 times more than last year. This approach combines direct retail with online sales.
The company is also finding ways to improve its supply chain and retail to suit different cities, lowering costs and improving profits. CEO Tarun Mehta said that the brand’s market share is growing as it expands, proving that its D2C model is designed for both growth and profitability.
Setting New Standards in the D2C Industry
With a strong hold in southern India and a push into the north, Ather is becoming a benchmark for other fast-growing D2C brands. As a VC-backed brand, it has shown how the right mix of D2C strategy, product innovation, and operations can take a startup to the top.
In Conclusion:
Ather’s stock hitting an all-time high is more than just a financial success. It shows how D2C startups can become leaders in their fields. From a successful IPO to category-defining products, Ather is changing the game in the Indian D2C space.
