India’s direct-to-consumer (D2C) market is changing fast. One interesting story is House of Beauty. Vibhuti Arora, a businesswoman known for popularizing face yoga、started the company during the pandemic. It began with online face yoga lessons and has since grown into a complete wellness startup. Now, they’re also opening physical locations in different cities.
This move shows how D2C brands are expanding. They’re starting online but moving to create real-world communities. House of Beauty just opened a new center in Nagpur and will soon open one in Jaipur on August 23, followed by Mumbai before the holidays. These centers will offer natural and gentle treatments that people want. Each center has over 30 options, such as facials, massages, and hair treatments. These high-quality services make House of Beauty a fast-growing wellness brand.
The company is not just selling services. It’s also creating a community. They’ve trained over 950 face yoga teachers around the world. House of Beauty is a leader in combining online business with community involvement. The founder leads workshops, works with local businesses, and holds events for franchise owners. They’re changing from an online-only brand to a brand that meets customers in person, which is what people want now.
Current market shows that people in India want beauty products that are safe, natural, and made for them. House of Beauty fits this trend. It’s a trustworthy brand that’s growing its revenue through both online and offline sales. By having both physical centers and an online store, House of Beauty shows a good way to connect with customers.
Looking ahead, after opening in Mumbai, the brand plans to expand to Hyderabad and Pune, which shows its strong expansion plans. For investors, House of Beauty is a company with potential in the wellness market. While there’s no news about an IPO yet, its growth and business plan make it an interesting company to watch.
By having a founder who is passionate about the brand, providing professional treatments, and using a franchise system to grow, House of Beauty is becoming a top D2C brand in the wellness area. Its story, from an online course to a countrywide chain of wellness centers, shows what’s happening in India’s D2C space: innovation, customer focus, and growth.
