In the latest wave of D2C startup news, Bengaluru-based quick commerce D2C startup Peeko has raised $3.2 million in funding to strengthen its operations and accelerate growth. The capital will be used to enhance its ‘try and buy’ feature, upgrade logistics infrastructure, enable instant returns, expand its team, and build products in-house. For the direct-to-consumer India ecosystem, this is yet another sign that niche-focused latest D2C startups are drawing investor attention by addressing high-growth categories.
Founded in 2025 by former Leap executives Sharma and Abhijit Gairola, along with ex-OYO executive Vivek Khetan, Peeko has carved its space in the D2C ecosystem India by promising babycare deliveries in under 60 minutes. The brand’s marketplace currently offers a wide assortment of babycare essentials, including diapers, feeding products, toys, personal care items, puzzles, gifts, apparel, and baby food—catering primarily to the 0–6 years age group. This positioning reflects evolving D2C consumer behavior India, where millennial parents seek convenience, speed, and quality in one seamless experience.
Still in beta, Peeko operates a single dark store in Bengaluru and serves orders across 10 pincodes via its website. However, the startup’s D2C expansion plans are ambitious. Over the next three to six months, it intends to launch two more dark stores and expand its assortment by adding 15,000 to 20,000 SKUs. In parallel, Peeko is preparing to roll out its Android app next month and build partnerships with established and emerging babycare brands to strengthen its product catalog.
For the Indian D2C updates community, Peeko’s growth comes against the backdrop of a booming quick commerce market projected to touch $40 billion by 2030. The rise of Blinkit, Swiggy Instamart, and Zepto has already reshaped consumer expectations, and now vertical-focused players like Peeko are rewriting D2C brand building stories by targeting specific niches. Much like D2C fashion and lifestyle verticals where startups such as Knot and Zilo have secured fresh funding, Peeko’s entry into quick commerce D2C for babycare represents a new frontier in D2C business India.
The babycare category also makes Peeko stand out among D2C personal care brands and sustainable D2C brands with high repeat demand. By combining speed, assortment, and trust, Peeko is building a differentiated D2C business model India, one that could scale rapidly across metros. With the fresh funding, Peeko’s founders are also looking to build a “differentiated supply chain for sourcing high-quality products”—a key element of D2C supply chain innovation that is fast becoming the backbone of D2C brands scaling in 2025.
For investors, Peeko reflects the broader D2C funding news trend where VC-backed D2C brands are securing capital for category expansion and logistics upgrades rather than pure customer acquisition. While still at an early stage, Peeko has the opportunity to join the list of fastest-growing D2C brands, setting benchmarks in D2C market trends 2025 and potentially appearing on the direct-to-consumer startup IPO tracker in the future.
As D2C industry news continues to highlight top funded D2C brands and who’s investing in D2C startups, Peeko’s story underlines what’s happening in India’s D2C space today: niche, hyper-local models are winning consumer trust, attracting fresh capital, and signaling a new phase of D2C brand building stories. By marrying convenience with category expertise, Peeko is well-placed to emerge as one of the best performing D2C brands FY25 in the quick commerce segment.
