Hexafun, a startup focused on sustainable lifestyle accessories, secured ₹4.5 crore in seed funding led by Prajay Advisors. CapitalCORN provided advisory support.
The funding will support Hexafun’s expansion in the direct-to-consumer market. Plans include growing its retail presence, marketing efforts, and launching new products for India’s quickly changing fashion and lifestyle scene.
Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun is quickly becoming a D2C brand to watch. They’re redesigning everyday items like socks and gift boxes with expressive, culture-inspired designs using 100% sustainable materials. Hexafun aims to appeal to younger consumers who value sustainability and self-expression without high prices.
This funding adds to the growing interest in India’s lifestyle and fashion D2C space, where brands like The Souled Store and Bombay Shirt Company have also attracted investment. The D2C model in India is doing well, as brands use both online and offline channels to reach a new generation of buyers. Hexafun’s direct-to-consumer approach allows them to maintain control over quality, brand messaging, and customer interaction while being cost-effective.
Hexafun plans to expand its urban retail locations, build a strong online presence, and tap into the increasing demand for sustainable brands. With Gen Z and millennial consumers driving the growth of D2C brands in India, Hexafun is in a good spot to grow in the fashion and lifestyle category. Its focus on being eco-conscious makes it stand out in the D2C market.
Industry experts say sustainability, culture, and gender-neutral fashion will be important in shaping brand identities in the D2C market. With this funding, Hexafun aims to grow revenue and set the stage for long-term growth, which could attract merger, acquisition, or even IPO opportunities as the market develops.
The founders believe the funding will allow Hexafun to create more innovative and functional lifestyle accessories. By targeting online audiences and expanding offline, Hexafun is adapting to an omnichannel strategy.
As consumers increasingly prioritize sustainability, Hexafun’s funding marks a milestone and shows the opportunities for brands that align with these values. Hexafun’s progress will be watched closely in India’s fashion and lifestyle market as it contributes to the future of direct-to-consumer business in India.
