EcoSoul, an Indian direct-to-consumer (D2C) company specializing in sustainable home products, has secured Rs 45 crore in debt funding from Bajaj Financial Securities. This investment is another mark of expansion in India’s growing D2C space.
Founded in 2020 by Rahul Singh and Arvind Ganesan, EcoSoul quickly found its niche by offering eco-friendly alternatives to everyday household items. Their product range includes bamboo cutting boards, palm leaf plates, sugarcane bagasse products, and biodegradable cups.
According to documents filed with the Registrar of Companies (RoC), EcoSoul’s board issued 7,500 compulsory convertible debentures, each with a face value of Rs 60,000, to raise the Rs 45 crore. The company plans to use these funds for working capital and general business operations.
EcoSoul’s success shows the increasing demand for environmentally conscious products and how funding enables D2C brands to broaden their reach. The company has presence in seven countries, including India, the USA, Vietnam, and China, and sells over 1,800 products in more than 50 retail locations.
In fiscal year 2024, EcoSoul experienced a revenue increase of over 40%, reaching Rs 26.8 crore. Even with a reported loss of Rs 4.6 crore during the same period, the brand is considered one of the fastest-growing D2C enterprises in India’s sustainable sector. D2C investors see long-term potential in eco-friendly brands that have strong international distribution, even if they incur short-term losses.
The D2C market is constantly changing, with funding frequently making headlines. EcoSoul’s recent funding positions it alongside other well-funded sustainable brands, including CHUK, Ecoware, and Dinearth. As competition increases, EcoSoul’s plan, using sustainable product development, will be important for standing out and growing.
EcoSoul’s new funding shows how the direct-to-consumer industry in India is growing. From revenue growth to global expansion, EcoSoul shows how purpose-driven brands can attract investment and boost India’s D2C market.
As investors look for top-performing D2C brands, EcoSoul’s story shows how sustainability and growth can work together. With the capital from Bajaj, the company is ready to grow faster and strengthen its presence in the D2C market in India.
