India’s direct-to-consumer market is booming, and a fresh group of D2C food and drink brands are shaking things up with new ideas and customer-focused plans. One of the newest D2C startups getting attention is Misfits, a prebiotic soda brand started by two brothers, Aditya and Yash.
Misfits is being called India’s first prebiotic soda. It mixes exciting flavors with gut-health benefits, tapping into the growing interest in functional drinks—healthier options that still taste good.
Misfits has just finished its seed funding round for an undisclosed amount. This is a big step forward for them. Nu Ventures led the round, with help from angel investors like Subba Rao Telidevara, Bijoy Daga from Turiya Advisory Services, and Robert Pancras, a corporate finance expert. Some early backers of successful Indian startups like Acko Insurance, Third Wave Coffee, and Foxtail also invested, showing increasing confidence in D2C food and beverage brands.
This investment shows that more people are switching from sugary, high-calorie sodas to healthier drinks. Misfits’ drinks have no added sugar and are low in calories, making them a strong pick in the D2C market, where lifestyle choices are changing what people buy.
With this new funding, Misfits plans to grow faster, build a solid supply chain, and sell their products in more places, like online stores, fast-delivery apps, and physical stores. This makes Misfits a brand to watch in the functional beverage world, with big goals for becoming one of India’s fastest-growing food and drink brands.
Experts say the functional beverage category is about to explode, and Misfits’ early start could make it a major success story in the future. By understanding what customers want and using influencer marketing, Misfits is creating an authentic story around gut health, taste, and convenience.
For investors, the Misfits funding round shows that there’s an interest in unique beverage ideas. As investors look for the best D2C brands in India, early investments like Misfits represent opportunities for growth, potential acquisitions, and even IPOs in the years ahead.
By launching India’s first prebiotic soda, Misfits is not just competing with established brands but also adding something new to the D2C market. With new funding, strong investor support, and a clear plan, Misfits is in a good spot to grow and become a leading D2C food and beverage brand soon.
