Wellbeing Nutrition is quickly becoming a top D2C brand in India by combining scientific backing with customer-focused retail. Recent D2C news shows the brand is growing fast and wants to expand to airport stores, exclusive brand outlets, and other countries, planning to double its revenue each year.
Wellbeing Nutrition aims to provide accessible preventive healthcare and has become a well-known premium brand in the D2C wellness market. They focus on clinically proven products, clear ingredients, and unique product forms like sustained-release capsules and oral strips, making them one of India’s fastest-growing nutraceutical D2C brands.
The brand finished FY25 with ₹170 crore in yearly revenue and expects to reach ₹350 crore in FY26. By FY27, Wellbeing Nutrition wants to reach ₹600–650 crore and achieve EBITDA profitability. This growth places them among the top D2C brands in FY25, showing quick customer adoption and solid unit economics, which is important in the D2C business in India.
A key to Wellbeing Nutrition’s success is its omnichannel D2C strategy. About 70% of its revenue comes from online channels, including its own D2C platform, Amazon, Flipkart, Nykaa, and quick-commerce partners. Another 25% comes from offline channels like pharmacies, modern stores, airports, and EBOs. Airports have become a strong channel, leading the brand to focus on further offline growth through premium retail locations. The remaining 5–10% comes from exports to 25 countries, including the US, UAE, UK, and Southeast Asia, making the brand a strong contender in the D2C market in 2025 with global goals.
The brand plans to grow its quick-commerce (which has increased 8x year-on-year) and strengthen its offline presence with new EBOs in major cities. Globally, Wellbeing Nutrition is setting up for more exports, aiming to become a premium D2C brand in India that is successful in international markets.
Wellbeing Nutrition stands out in the D2C market because of its dedication to science. Every product is based on clinical testing, innovation, and consumer education. Product forms like Slow (sustained-release capsules), Melts (oral strips), and a new whey protein with Velositol and probiotics have gained consumer trust by addressing real health needs. This customer-first strategy, supported by medical experts, influencers, and celebrity Sharvari, has increased repeat purchase rates beyond 45 percent, a goal for many VC-backed D2C brands.
In the coming year, Wellbeing Nutrition plans to launch 20–25 new products, including collagen and other clinically proven products. By limiting discounts and keeping strong prices, the brand has improved its margins and strengthened its premium position in India’s competitive D2C market.
As D2C startups continue to push boundaries, Wellbeing Nutrition shows how science, innovation, and omnichannel retail can create a successful business. Its progress reflects the current Indian D2C market, which values consumer trust, sustainable growth, and ambitious expansion plans both in India and abroad. As the nutraceutical market grows, Wellbeing Nutrition is not only scaling fast but also shaping the future of D2C in India.
