Ember, a premium cookware brand, recently secured $3.2 million in seed funding from HNIs, family offices, and current investors. This includes Yogabar’s co-founder, Suhasini Sampath, and Apurva Salarpuria, which shows strong investor confidence in D2C brands within India’s growing kitchenware market.
Ember plans to use this funding to grow its R&D, improve its cookware tech, expand production, and build a stronger market presence in India’s D2C space.
Founded in 2024 by Siddharth Gadodia and Himanshi Tandon, Ember has quickly become a D2C startup to watch in the premium home and kitchen category. Their Arcilla ceramic coating and Thermoclad tech are made for Indian cooking, which global brands have often overlooked. Designed with Box Clever in California and manufactured in Italy, Ember combines global quality with the needed strength for Indian kitchens, making it a compelling premium D2C brand.
Chef and entrepreneur Saransh Goila is now an investor and partner. Goila, known for Goila Butter Chicken and his time on MasterChef Australia, will lead Ember’s Innovation Lab. This lab will tackle the specific needs of Indian cooking, like high-heat frying and making complex curries. This ensures Ember’s products meet consumer needs and supports the brand’s D2C product launch plan. Goila’s involvement shows a trend of celebrity-backed D2C startups and creator-led D2C brands in India, where real voices build trust and sway buying choices.
The Indian D2C cookware market is competitive. Ember is up against global brands like GreenPan and Tefal, as well as local players like Meyer, Bergner, and Stahl. Ember stands out with its special tech and founder-led story. The company is gaining traction and is set to reach ₹30 crore ARR within a year of launching, making it one of the fastest-growing D2C brands in its sector.
This funding adds to the D2C funding activity in 2025, as investors keep backing brands that offer premium design and scalability. For those following top funded D2C brands and Series A/B/C funding rounds in India, Ember is a good example of how new brands can use tech, storytelling, and leadership to gain market share in India’s changing D2C scene.
As Indian D2C trends show a move toward brands that are sustainable, premium, and have a purpose, Ember is prepared to grow from just cookware to wider lifestyle options. With plans to strengthen its presence across different sales channels, Ember shows the current energy in the D2C market, where innovation, authenticity, and growth come together.
In a market where D2C trends are geared toward category changes, Ember’s goal goes beyond cookware. It’s about changing how premium Indian households interact with daily essentials. By mixing design, tech, and voices like Goila, Ember aims to be a top D2C brand in FY25, closely watched by investors, consumers, and the Indian D2C market.
