Pickle brand FarmDidi recently got a seed funding round of over ₹7 crore. Samved Ventures led the round, with participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, plus angel investors from IIM Calcutta and Symbiosis.
The money will go toward strengthening the team, R&D, better tech for quality, and growing their group of rural women entrepreneurs—called “Didis”—from 2,000 to over 5,000 in the next few years.
Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar started FarmDidi in 2022. The company is becoming a player in India’s packaged food market. The brand helps rural women make homemade, chemical-free pickles and condiments right where the food grows, mixing old family recipes with modern safety standards. FarmDidi gives Indian consumers a product they can trust and helps create jobs in rural India.
The founders say their brand is about bringing empowerment to enterprise.
According to Manjari Sharma, CEO of FarmDidi, the idea behind FarmDidi was that food from our grandmothers’ kitchens could also empower women. She added that with this funding, they will strengthen their R&D, expand their women-led micro-units, and continue to make sure consumers can access authentic homemade food that’s been tested. Their goal is to make FarmDidi a household name and create sustainable jobs at the same time.
FarmDidi became known to a wide audience after appearing on Shark Tank India Season 3, where they got ₹1 crore in funding from Vineeta Singh and Peyush Bansal. Since then, the brand has grown quickly and is now operating at a rate of ₹18 crore per year, fulfilling over 30,000 orders each month. The company says it’s the top pickle brand on Amazon India right now, with four of the top 10 best-selling pickles on the site. This shows that there is growing interest in food and beverage brands that are both real and scalable.
In the competitive pickle market, where older brands like Mother’s Recipe and Priya Pickles have been around for a long time, FarmDidi stands out because of its direct-to-consumer model and tech-powered, community-run supply chain. People who buy the brand can check where the products came from and who made them. This level of transparency creates a strong bond with consumers. This focus on the consumer, along with fast execution, puts FarmDidi among the fastest-growing brands in India.
For investors, FarmDidi is more than just another investment. It shows how VC-backed brands in India are moving beyond big cities and lifestyle categories to build businesses that can grow and make a social impact. With its growth plans, FarmDidi is expected to increase its presence in retail and e-commerce, while also focusing on community building and influencer campaigns.
As market trends point to consumer interest in clean-label, real, and socially conscious products, FarmDidi’s story shows what’s happening in India’s market today—brands that earn consumer trust while making an impact will lead the way. With its increasing order numbers, strong backing from investors, and community-focused approach, FarmDidi is a leader in pickles and a success story in the world of direct-to-consumer India.
