This week, Boldfit, a sports and fitness brand from Bengaluru, made an exciting move by bringing on tennis icon Sania Mirza as both a brand athlete and investor.
This puts Boldfit in the spotlight, showing how brands are mixing celebrity partnerships with fresh products to grow. It helps Boldfit get noticed and places it among the fast-growing brands getting attention.
Mirza will help create new tennis rackets and pickleball paddles made for Indian players. Boldfit plans to use her experience to get more people playing tennis and pickleball by offering gear that is lighter, more lasting, and better suited for Indian conditions.
Mirza said, “Partnering with Boldfit lets me use my experience to help design gear that’s lighter, more lasting, and made for Indian players. I think this will get more people to start playing.” Her involvement helps Boldfit stand out as a brand and shows how celebrity-backed brands are changing what people buy in India.
For Boldfit, this partnership is a step toward building a lasting brand and making its sales plan stronger. Pallav Bihani started Boldfit in 2018, and it makes a range of sports clothes, shoes, and gear. It has become a key player by selling directly to customers online and also having a presence in stores.
Bihani said, “This partnership is about giving India’s players access to gear designed with the knowledge of a legend.” His words back up the company’s plans to grow, which fits with market trends where sports, wellness, and lifestyle products are set to grow faster.
With brands drawing in top athletes and investors, Boldfit’s partnership with Mirza is a big step for sports-focused brands expanding. The company is now among the celebrity-backed brands making an impact, mixing appeal with availability. For those watching investor activity and revenue growth, Boldfit’s plan shows how a good brand story and real partnerships can build customer loyalty and growth.
This also shows how brands are creating lifestyle experiences. With Boldfit’s new products shaped by Mirza, the company should be able to sell better and grab more of the sports and fitness market. Boldfit is a good example of how brands are changing the game in FY25 and beyond.
