EcoSoul, a D2C brand for sustainable homeware, has secured $20 million in Series B funding through a mix of equity and venture debt. Accel and Bajaj Financial Securities led the round, with StartupXseed Ventures, JSW Ventures, the CK Birla Group, and Singh Capital Partners also participating. Alteria Capital and SIDBI contributed debt. This round brings EcoSoul’s total funding to over $50 million, establishing it as a top sustainable D2C brand in India.
Founded in 2020 by Rahul Singh and Arvind Ganesan, EcoSoul aims to make sustainable living common. They offer over 1,800 items, including compostable tableware, drinkware, kitchenware, bamboo boards, and eco-friendly personal care products, all made from materials like bamboo and palm leaves.
With this funding, EcoSoul plans to increase manufacturing at its three Indian plants and strengthen its retail presence across the U.S., U.K., Europe, GCC nations, and India. This expansion will grow the brand’s global visibility and build customer trust. EcoSoul’s products are currently sold in over 50 outlets across seven countries, including India, Vietnam, and the U.S.
Rahul Singh, Co-founder & CEO of EcoSoul, stated that this investment is a key step toward becoming a world leader in fully compostable home essentials, enabling them to speed up their goal of making sustainable living a normal part of everyday life.
The D2C sector in India is seeing a rise in sustainable startups, and EcoSoul shows how Indian D2C trends reflect changing consumer behavior. EcoSoul reported a 40% year-on-year revenue increase in FY24, reaching ₹26.8 crore, despite a net loss of ₹4.6 crore. Like many fast-growing D2C brands, EcoSoul is in a phase of heavy investment as it grows, relying on volume and its omnichannel strategy to achieve profitability.
EcoSoul’s growth shows that sustainable D2C brands are competing with both established companies and new startups. Competitors like CHUK, Ecoware, and Dinearth have increased category awareness, but EcoSoul’s scale, design focus, and global goals make it a well-funded D2C brand in the sustainable market.
This funding round indicates that India’s direct-to-consumer market is moving toward value-driven, eco-conscious categories. With its omnichannel strategy, quick product development, and global distribution model, EcoSoul is working to become a global name in sustainable homeware.
EcoSoul represents the current state of India’s D2C space: consumer-focused, purpose-driven, and supported by investors, reshaping lifestyles on a large scale.
