Asian Footwears is making news in the Indian D2C space because of their size and plans. Since 1994, this footwear company has offered Indian customers good products that don’t cost too much. They began as a small business in a crowded market, but now they’re among India’s quickest-growing D2C brands in the developing D2C area.
The company’s growth is fueled by a bold plan to grow its retail presence to 100,000 multi-brand stores by fiscal year 2026. Also, they plan to grow their exclusive brand stores to 100 by the end of this year, and then add another 100 stores next year. This move to expand offline is part of a bigger plan to combine retail distribution with strong digital channels.
Right now, Asian Footwears is available in about 40,000 multi-brand stores and 35 exclusive brand stores. They also have a big presence on sites like Amazon, Flipkart, Myntra, Zepto, and Swiggy Instamart. Their own D2C website adds to this retail setup, which keeps them in the D2C news.
With almost Rs 100 crore in backing, Asian Footwears is also growing their production abilities. They’re building two new sites to make an extra 10 million pairs each year. This growth fits with the trend of D2C supply chain changes in India, where growing production and being efficient is key for long-term growth.
In terms of advertising, they’re about to start a new campaign with MS Dhoni, a sports icon. This is an example of how D2C businesses are using well-known figures to connect with more customers. Their slogan, Go Chase, aims to create an emotional with connection customers and show their support for people’s goals, both at work and in their personal lives.
Aayush Jindal, CEO of Asian Footwears, said that the company is paying special attention to smaller cities, where D2C consumer habits show better sales as people switch from generic products to more stylish and affordable choices. The brand excels at offering stylish, long-lasting footwear at a price of Rs 1,500, which lets them compete with global brands while keeping their premium image.
Asian Footwears is also seeking growth outside of India, with a presence on Amazon US and Loon in the Middle East. This fits with D2C market trends where Indian brands are growing outside of India and benefiting from policies that support exports.
With a revenue goal of Rs 1,000 crore by fiscal year 2026, Asian Footwears is a brand to watch in the Indian D2C market. Their plan to quickly grow offline to 100,000 multi-brand stores, along with their strong digital growth and customer , makes them a company to watch in D2C news and possible IPOs.
